Marketing Operations & Campaigns Manager — Kansas City, MO

POSITION SUMMARY:

This role will translate strategic priorities and core messaging into monthly campaign plans, aligned to target audiences with coordinated execution across internal teams and agency partners. At the same time, this role will own the systems, data, governance, workflows, performance measurement, and cross-functional operating rhythms required to execute those campaigns consistently. This role connects market strategy to execution, linking technology, processes, analytics, and campaign delivery into one integrated operating model. Success requires an effective balance of project planning and hands-on operational discipline, with close partnership across Sales, Product, Digital, IT, Finance, and business leadership.

KEY RESPONSIBILITIES:

GTM Campaign Planning & Audience Alignment

• Translate the marketing GTM strategy / annual plan into monthly campaign plans aligned with company growth priorities, commercial objectives, and new product introductions.

• Drive audience alignment for each campaign across segments, verticals, customer lifecycle stages, product lines, channels, and geographies. Recommend new or refined audiences based on your observations.

• Build monthly and quarterly campaign plans with defined target audiences, tailored messaging / value propositions, channel mix & sequencing, expected outcomes, and performance measures.

• Partner with Sales and Product teams to align market opportunity, customer needs, product strategy, commercial coverage, and resource deployment.

• Continuously evaluate campaign performance data and customer insights to refine campaign execution and inform VP strategic planning.

Campaign Execution & Agency Management

• Own monthly marketing planning and the campaign calendar, converting VP priorities into executable roadmaps with priorities, sequencing, milestones, owners, and KPIs.

• Establish and run the operating cadence for campaign planning, status reviews, and cross-functional coordination, providing performance reporting to the VP for executive updates.

• Coordinate and ensure disciplined execution across demand generation, customer growth, product marketing, digital, content, events, and account-based programs.

• Identify dependencies and execution barriers early, then drive corrective actions across functional teams, coordinating with leadership as needed.

• Serve as the primary, day-to-day contact for agency partners, owning tactical execution, briefs, timelines, and performance data.

• Coordinate asset, content, and messaging inputs across internal and agency partners to ensure materials are ready, meet brand standards, and are deployed across channels as expected.

Marketing Operations, Technology & Process

• Own the design and continuous improvement of marketing’s operational infrastructure, including processes, systems, governance, workflows, documentation, and quality standards.

• Serve as the primary owner and administrator of HubSpot Marketing Hub and the broader marketing technology ecosystem, including platform architecture, workflows, lists, forms, automation, permissions, integrations, and scalability.

• Manage integrations among HubSpot, Proton AI, website platforms, analytics tools, CRM/ERP systems, and other business applications.

• Establish standards for campaign intake, planning, execution, quality assurance, measurement, change management, and post-campaign learning.

• Simplify and automate manual processes to improve speed, consistency, visibility, and team productivity.

Data, Analytics & Performance Management

• Build and maintain measurement framework for marketing performance, including customer engagement, funnel conversion, MQLs, pipeline contribution, customer growth, campaign effectiveness, and marketing ROI.

• Create and maintain dashboards and executive reporting across HubSpot, GA4, Tableau, and other platforms, ensuring data is reliable, actionable, and connected to business outcomes.

• Define campaign tracking, attribution, UTM, segmentation, lifecycle, and data-governance standards.

• Translate performance data into clear insights, recommendations, and optimization actions for marketing and executive leadership.

• Lead test-and-learn execution, using performance results to improve targeting, messaging, channel mix, and campaign performance.

Customer, Prospect & Lead Management

• Own data quality, segmentation, lifecycle stages, lead statuses, qualification criteria, scoring, routing, nurture, and Marketing-to-Sales handoff processes.

• Partner with Sales to strengthen lead quality, conversion, feedback loops, pipeline visibility, and accountability across the funnel.

• Advance scalable segmentation and personalization capabilities that support new customer acquisition, existing-customer growth, dormant-account reactivation, and account-based marketing.

• Ensure customer and prospect data practices support accurate targeting, consistent execution, and trusted reporting.

Cross-Functional Collaboration

• Serve as the connective layer among Marketing, Sales, Product, Digital, IT, Finance, and business leadership for GTM campaign planning and execution.

• Clarify ownership of campaign deliverables, and create transparency around priorities, trade-offs, progress, and results.

• Champion disciplined planning, accountability, continuous improvement, and measurable business impact across the marketing organization.

REQUIRED SKILLS AND ABILITIES:

• Proven ability to translate strategic priorities into integrated marketing plans, operating roadmaps, and performance measures.

• Demonstrated ability to plan and execute integrated campaigns across customer segments, verticals, products, channels, and geographies.

• Strong understanding of B2B customer journeys, segmentation, demand generation, lead management, funnel conversion, customer growth, and Marketing-to-Sales alignment.

• Hands-on HubSpot Marketing Hub skills, including workflows, properties, lists, campaigns, lead scoring, lifecycle processes, integrations, and reporting.

• Ability to own marketing operations, technology, data governance, automation, analytics, attribution, and reporting.

• Proficiency with GA4, Tableau, CRM/ERP data, or similar platforms to evaluate performance and support executive decision-making.

• Strong analytical acumen, including ROI assessment and performance management.

• Excellent project management, communication, and cross-functional influence skills.

• Preferred: Experience in a multi-location, multi-business, or acquisition-driven organization.

• Preferred: Familiarity with Proton AI, Epicor P21, and advanced HubSpot administration.

• Preferred: Experience with account-based marketing, complex segmentation, customer expansion strategies, and multi-audience GTM models.

KEY COMPETENCIES:

• Marketing operations and technology ownership, including HubSpot Marketing Hub administration, workflows, lists, forms, automation, permissions, and integrations.

• GTM campaign planning and integrated campaign execution across segments, verticals, products, channels, and geographies.

• Data analytics, attribution, and performance reporting across HubSpot and CRM/ERP data.

• Lead management, including segmentation, lifecycle stages, scoring, routing, nurture, and Marketing-to-Sales handoff.

• Project management and agency partner management, including briefs, timelines, and performance data.

• Process design, governance, and automation to improve speed, consistency, and visibility.

• ROI assessment and test-and-learn optimization of targeting, messaging, and channel mix.

SUCCESS MEASURES:

• Monthly campaign plans executed on time across channels, with audiences, tracking, and reporting set up correctly.

• Improved execution discipline, visibility, and accountability across campaigns and agency initiatives.

• Scalable marketing processes, technology, data, and governance that reduce friction and accelerate execution.

• Trusted reporting that connects marketing activity to customer engagement, pipeline, revenue growth, and ROI.

• Stronger alignment among Marketing, Sales, and Product on campaign structure, timing, and follow-up.

• Continuous improvement in targeting, lead quality, funnel conversion, customer growth, and marketing effectiveness.

BEHAVIORAL COMPETENCIES:

• Hands-on, data-driven approach with strong analytical acumen.

• Disciplined planning and accountability, with a balance of project planning and operational discipline.

• Excellent communication and cross-functional influence across Sales, Product, Digital, IT, Finance, and business leadership.

• Proactive identification of dependencies and execution barriers, with follow-through on corrective actions.

• Commitment to continuous improvement and measurable business impact.

• Collaborative and entrepreneurial mindset, with the drive to build, improve, and lead change.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent relevant experience.

• 8+ years of progressive B2B marketing experience, including significant responsibility for marketing operations, marketing automation / email, campaign management, demand generation, or commercial enablement.

• 3+ years of hands-on HubSpot Marketing Hub Professional or Enterprise experience.

• Preferred: experience in industrial distribution, manufacturing, wholesale, or another complex B2B environment, and HubSpot certifications or comparable marketing technology credentials.

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk

• Will be required to travel as business needs arise

Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. Selection decisions are based on job-related factors.