Social Media Manager — San Diego, CA

About The Role

The role owns social media strategy and execution end-to-end, translating brand positioning and product launches into channels that grow audience, engagement, and pipeline.

You will work across organic and paid social on LinkedIn, X, YouTube, Instagram, and TikTok, partnering with content, design, and demand-gen teams to ship campaigns that are measured on reach, engagement, and revenue contribution.

Key Responsibilities

• Develop and execute the social media calendar across LinkedIn, X, YouTube, Instagram, and TikTok, aligned to product launches and demand-gen campaigns

• Own paid social programs: manage budgets, audiences, and creative testing across LinkedIn Ads, Meta, and X to hit CPL and pipeline targets

• Build and execute an executive and employee advocacy program to grow reach on LinkedIn

• Manage community engagement and social listening, escalating insights and sentiment trends to product and brand teams

• Produce and optimize short-form video content in collaboration with design; comfortable briefing, editing, and shipping in CapCut, Figma, or similar

• Define and report on KPIs weekly using GA4, Sprout Social, and native analytics; run structured A/B tests on copy, format, and timing

• Coordinate with product marketing and sales to turn wins, launches, and events into social-first narratives

What We Are Looking For

• 3-6 years of social media management experience, ideally in B2B or B2C tech

• Hands-on expertise with paid social platforms (LinkedIn Campaign Manager, Meta Ads) and organic tools (Sprout Social, Hootsuite, Buffer)

• Proven ability to grow follower bases and engagement with measurable business impact, not vanity metrics

• Strong copywriting skills; able to adapt voice across platforms and formats

• Experience producing or directing short-form video content

• Comfortable with analytics and reporting in GA4, Looker Studio, or native platform tools

• Bonus: experience with social listening tools (Brandwatch, Talkwalker), ka-Px7dhGxw content workflows, or employer branding programs