Content Marketing Manager — New York, NY
Зарплата не указана
ОткликнутьсяКомпания: ••••••••
Локация: New York, NY
Формат: не указан
Занятость: Полная занятость
Грейд: не определён
About The Role
The role owns content strategy and execution for a technology company selling to both developers and enterprise buyers, producing everything from technical blog posts and product pages to whitepapers and webinar content.
You will translate complex technical products into content that drives organic traffic, nurtures pipeline, and establishes the brand as an authority in its category — measured by rankings, engagement, and revenue contribution, not pageviews alone.
Key Responsibilities
• Own the editorial calendar and content roadmap across blog, resources, email, and web, aligned to demand-gen and SEO goals
• Write and edit high-performing content: technical blog posts, case studies, whitepapers, landing pages, and product marketing collateral
• Partner with SEO to build keyword strategies, optimize content for search, and grow organic pipeline contribution
• Interview engineers, product managers, and customers to turn technical depth into compelling, accurate narratives
• Manage freelance writers, designers, and agencies; maintain brand voice and editorial standards
• Analyze content performance in GA4, Search Console, and HubSpot; report on traffic, rankings, MQLs, and content-sourced pipeline
• Run A/B tests on headlines, CTAs, and landing pages to improve conversion rates
What We Are Looking For
• 4-7 years of content marketing experience, ideally in B2B SaaS or developer-focused technology
• Strong portfolio of published content across formats, including long-form technical writing
• Hands-on with SEO tooling (Ahrefs, Semrush, Search Console) and CMS platforms (WordPress, Webflow, or similar)
• Working knowledge of marketing automation and analytics (HubSpot, GA4)
• Comfortable interviewing engineers and translating technical topics for multiple audiences
• Bachelor's degree in journalism, English, marketing, or equivalent practical experience
• Bonus: experience with video or podcast production, developer relations content, or w3/ML subject matter