Content Marketing Manager — Chicago, IL

About The Role

The role owns content strategy and execution across the full buyer journey, producing the SEO-driven articles, whitepapers, case studies, and product narratives that fuel both demand generation and brand trust.

You will translate technical product capabilities into clear, compelling content for technical and business audiences, partnering with product marketing, sales, and engineering to keep everything accurate and on-message.

Key Responsibilities

• Develop and own the editorial calendar across blog, email, webinars, and gated assets aligned to quarterly pipeline goals

• Write and edit long-form content including SEO articles, solution briefs, case studies, and executive thought-leadership pieces

• Manage the SEO strategy: keyword research, on-page optimization, internal linking, and content refreshes to grow organic traffic and MQLs

• Interview subject-matter experts and turn technical source material into accessible, conversion-oriented content

• Collaborate with designers and web teams to ship landing pages and multimedia assets in Webflow or a comparable CMS

• Track content performance in GA4, HubSpot, and SEMrush; report on rankings, engagement, and pipeline contribution

• Manage freelance writers, editors, and agencies to scale output without sacrificing quality

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or enterprise technology

• A portfolio of published long-form content with measurable SEO and pipeline results

• Hands-on proficiency with SEO tools (SEMrush, Ahrefs, or Screaming Frog), CMS platforms, and GA4

• Working knowledge of marketing automation (HubSpot or Marketo) and content-attribution reporting

• Excellent editing skills and the ability to explain technical products to non-technical audiences

• Bachelor's degree in marketing, journalism, communications, or equivalent practical experience

• Bonus: experience producing video or podcast content, a technical writing background, or familiarity with developer-audience marketing