Social Media Marketing Manager — San Francisco Bay Area

AI-Native Social Media Marketing Manager

We’re looking for a creative, hands-on Social Media Marketing Manager with experience growing B2C brands and using AI as a core part of their workflow. You’ll own social media strategy and execution, combining strong storytelling with AI tools to produce content, test ideas, and drive measurable growth.

Responsibilities

• Develop and execute a social media strategy that drives brand awareness, community growth, traffic, and customer acquisition.

• Own the content calendar across Instagram, TikTok, Facebook, Pinterest, and other relevant channels.

• Use AI tools to research audiences, identify trends, develop concepts, and create copy, images, and short-form videos.

• Build repeatable AI-assisted workflows for content production, repurposing, scheduling, and reporting.

• Create and publish reels, carousels, stories, and posts with compelling hooks and calls to action.

• Test creative variations and messaging, using performance data to decide what to scale.

• Manage influencer and creator collaborations, from outreach and briefs to performance tracking.

• Engage with followers and encourage user-generated content.

• Maintain a consistent brand voice and review AI-generated content for accuracy, originality, and quality.

Requirements

• Previous social media marketing experience with B2C brands, with measurable results in audience growth, engagement, or customer acquisition.

• An AI-native working style: you regularly use AI across planning, creation, execution, and analysis.

• Hands-on experience with AI tools for writing, image generation, video creation, and editing—and the judgment to choose the right tool for the task.

• Ability to build efficient workflows and automations that reduce repetitive work.

• Strong copywriting, visual storytelling, and short-form video skills.

• Understanding of platform-specific content strategies, social analytics, and conversion tracking.

• Strong ownership and the ability to work independently.

Nice to have

• Experience with consumer apps, e-commerce, or lifestyle brands.

• Familiarity with paid social, affiliate marketing, and social commerce.

• Experience with automation tools such as Zapier, Make, or n8n.

To apply

• Share your resume, portfolio, and examples of results achieved for B2C brands. Include one AI-powered workflow you’ve built or use regularly, explaining your process, tools, and how it improved speed, quality, or performance.