Digital Marketing Specialist — San Francisco, CA

About The Role

The role drives digital acquisition and engagement across owned, earned, and paid channels — turning a well-funded product's positioning into measurable traffic, signups, and pipeline.

You will work at the intersection of performance marketing and content: running paid search and social, optimizing SEO, and building landing page and email programs that connect directly to revenue.

Key Responsibilities

• Own paid acquisition channels end-to-end: plan, launch, and optimize Google Ads, LinkedIn Ads, and Meta campaigns against CAC and ROAS targets

• Manage SEO strategy — keyword research, on-page optimization, technical audits, and content partnerships to grow organic traffic

• Build and maintain campaign reporting dashboards in GA4 and Looker Studio; attribute conversions and spend across channels

• Create and A/B test landing pages, email sequences, and ad creative using tools like Webflow, HubSpot, or Marketo

• Collaborate with product marketing and sales to translate positioning into campaigns that generate qualified pipeline

• Manage agency and vendor relationships, and own a quarterly channel budget with full spend accountability

• Report weekly on channel performance, test results, and recommendations to marketing leadership

What We Are Looking For

• 3-6 years of digital marketing experience in B2B or B2C tech, with demonstrable impact on pipeline or revenue growth

• Hands-on expertise with paid search and paid social platforms (Google Ads, LinkedIn Ads) and budget management of $250K+ annually

• Proficient with marketing automation and analytics tools (HubSpot, Marketo, GA4, GTM)

• Working knowledge of SEO fundamentals, including keyword strategy and technical audits

• Strong writing and copy editing skills; able to ship landing pages and emails without heavy support

• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience

• Bonus: experience with SQL, attribution modeling, or marketing ops in Salesforce/HubSpot; SaaS or developer-tools marketing background