SEO & Website Optimization Specialist - WFH — United States

About the Role

Legal Associations Management (LAM) is seeking a Site Health + SEO Specialist to improve the performance, stability, and search visibility of its websites. This role focuses on identifying and resolving technical SEO issues, maintaining WordPress sites, monitoring website analytics, and improving search rankings through keyword research and targeted optimization.

Working closely with the Technology Program Manager, Lead Web Developer, and UX/UI Designer, the specialist will use data and SEO insights to guide website improvements, support content development, and maintain site structures that encourage long-term growth. The ideal candidate is proactive, action-oriented, and able to identify issues and implement improvements independently.

Key Responsibilities

• Conduct ongoing keyword research and use Semrush to identify opportunities to improve search rankings.

• Identify and resolve technical SEO issues affecting website visibility and performance.

• Review and improve website content based on content gaps, ranking opportunities, and user intent.

• Monitor SEO health scores and take action to improve overall website performance.

• Update plugins and perform routine WordPress maintenance.

• Track keyword rankings and website metrics to guide optimization efforts.

• Maintain clean and organized website structures that support long-term growth.

• Translate analytics and SEO data into practical recommendations and improvements.

• Support content teams with SEO recommendations when needed.

Required Qualifications

• At least 2 years of SEO experience, including hands-on use of Semrush.

• Ability to interpret data insights and translate them into clear SEO improvements.

• Working knowledge of WordPress, including plugin updates and routine maintenance.

• Familiarity with keyword research, on-page SEO, and basic technical SEO.

• Ability to identify issues, take initiative, and implement solutions independently.

• Experience with Google Search Console and Google Analytics.

Preferred Qualifications

• Basic knowledge of HTML or website speed optimization.

• Experience working with Oxygen Builder.

• Familiarity with ClickUp.

• Experience supporting content teams with SEO recommendations.

• Knowledge of website accessibility standards.

Reporting Structure

• Reports to the Technology Program Manager.

• Works closely with the Lead Web Developer and UX/UI Designer.

Work Location and Schedule

• Full-time position.

• Remote work is available for candidates located more than a 45-minute drive from Dothan, Alabama.

• Candidates located within a 45-minute drive of Dothan are required to work in the office.

• Local team members may work remotely one day per week, depending on team needs and role requirements.

• Monday to Friday, 8:00 AM–5:00 PM Central Time.

Benefits

• Paid Time Off:

• 80 hours per year.

• Increases to 120 hours after 3 years of service.

• Increases to 144 hours after 5 years of service.

Sick Leave: 5 days per year.

Paid Holidays: 10 paid holidays per year, including New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, the Friday after Thanksgiving, Christmas Eve (half-day), Christmas Day, and the day after Christmas.

Paid Family and Medical Leave: 4 weeks of paid FMLA leave.

Health Insurance: BCBS plans available, with LAM covering 50% of the cost of individual plans.

Dental and Vision Insurance: Two plans available for each; premiums are not covered by the company.

Disability Insurance: Short-term and long-term coverage fully paid by LAM.

Accidental Life Insurance: $20,000 policy provided by LAM.

About the Company

Legal Associations Management (LAM) is a service and technology company that manages and supports multiple professional associations. It uses established systems and processes to reduce operational burdens for clients. Its team applies technology and data to help associations grow, retain members, and identify new business opportunities.

LAM offers a casual, fast-paced, and collaborative work environment that encourages initiative, clear communication, and personal and professional growth. The company supports career development and provides opportunities for advancement.

Equal Employment Opportunity

LAM is an Equal Opportunity Employer committed to creating an inclusive workplace.

Hiring Timeline

LAM is looking to fill this position as soon as possible, with an ideal start date in January.