Px5 Tf6NCF8vJnKh cpxXSAx - Full-Time / Hybrid — Fort Worth, TX

Fort Worth, TX

Hybrid: Onsite Tuesday-Thursday | Remote Monday & Friday

8:00 AM - 5:00 PM

About the Role

Our client is seeking a Web Optimization Manager to serve as the strategic owner of their corporate website and digital experience. This role is responsible for driving website performance, user engagement, lead generation, SEO, and ongoing optimization efforts that support business objectives.

The ideal candidate brings a strong mix of website strategy, analytics, user experience, and digital marketing expertise, with a proven track record of leveraging data and insights to improve website performance and conversion outcomes.

This is not a content creation or copywriting role. Success in this position comes from owning website performance, optimizing the user journey, and driving measurable business results through digital channels.

What You'll Do

• Own the strategy, roadmap, and ongoing optimization of the corporate website.

• Monitor and improve website performance, engagement, lead generation, and conversion metrics.

• Analyze user behavior and website analytics to identify opportunities for growth and optimization.

• Lead search optimization efforts, including SEO and emerging AI-driven search strategies (AEO/GEO).

• Partner with marketing, technology, compliance, and business stakeholders to deliver website enhancements and new functionality.

• Manage website governance, CMS operations, publishing workflows, and digital best practices.

• Collaborate with internal teams and external partners to improve user experience and site effectiveness.

• Support digital marketing initiatives by ensuring website experiences are optimized to drive campaign and business performance.

• Develop recommendations based on data, testing, and performance insights to continuously improve the customer journey.

Qualifications

• 5+ years of experience managing and optimizing enterprise websites, digital channels, or web platforms.

• Strong experience with website analytics, digital performance measurement, and data-driven decision making.

• Demonstrated success improving website engagement, conversion rates, lead generation, or other key digital KPIs.

• Hands-on experience working within enterprise content management systems (CMS).

• Knowledge of SEO best practices, search optimization, and website performance strategies.

• Understanding of user experience (UX), customer journey optimization, and conversion rate optimization (CRO).

• Ability to manage multiple initiatives and collaborate across technical and non-technical teams.

• Excellent communication and stakeholder management skills.

Preferred Background

We are particularly interested in candidates who have:

• Owned and managed a large-scale corporate website or digital channel.

• Used analytics and user insights to drive measurable website improvements.

• Experience with website optimization, UX enhancements, lead generation, and digital performance management.

• Worked cross-functionally with marketing, technology, compliance, and business stakeholders.

• Familiarity with tools such as Google Analytics, Adobe Analytics, Search Console, SEO platforms, or similar digital performance tools.

Financial services experience is a plus but not required.

Ideal Candidate

This role is best suited for a digital marketing or web strategy professional who has direct responsibility for website performance and optimization. Candidates whose experience is primarily focused on copywriting, content creation, editorial management, or communications without ownership of website performance metrics may not be the right fit.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To

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bNPBF 5yD4VcA - Senior Recruiter

For uVsGAkP9 u3deX4 to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by uVsGAkP9 u3deX4 on 09/25/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth uVsGAkP9 u3deX4 is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth uVsGAkP9 u3deX4 will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth uVsGAkP9 u3deX4.

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