Paid Media Specialist — Scottsdale, AZ

PAID MEDIA SPECIALIST

POSITION SUMMARY

This role is responsible for developing, executing, and optimizing paid media campaigns across multiple digital platforms, primarily Meta (Facebook & Instagram) to drive measurable growth. The individual partners closely with the Direct Response team to align targeting, creative, and funnel strategy with campaign objectives. Core responsibilities include managing budgets, analyzing performance data, and implementing optimizations to maximize ROI. Success in this role is defined by delivering high-quality leads, scalable acquisition, and media strategies that align with adW ZxTmDM'6 brand and revenue goals.

SUCCESS LOOKS LIKE

• Marketing campaigns are reaching the right target audience due to using up to date and emerging techniques

• Providing insights that go above simple metrics like CPL and giving informed decisions on where to spend, how much to spend, and how fast we can spend, which increases results

OBJECTIVES

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch

• Provide ongoing actionable insights into campaign performance to relevant stakeholders

• Define, measure, and evaluate relevant paid media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

• Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future

• Oversee and manage overall paid media budget

• Ensure paid ads have a clean, organized structure and that best practices for structure are documented

• Conduct in-depth keyword and website research, ad grouping and audience targeting

• Define metrics and analyze program success, track and forecast utilization growth and engagement

• Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs

• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out

• Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage

• Conduct daily deal audits and attribute revenue to the correct campaigns.

COMPETENCIES

• Deep understanding of Meta’s advertising ecosystem, including Advantage+ structures, Andromeda best practices, CAPI implementation, event/signal optimization, and creative distribution mechanics to drive scalable performance.

• Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals

• Understanding of digital, traditional, social media and strategic marketing opportunities

• Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies

• Understand current and emerging trends in digital marketing, mobile marketing, and automation

• Ability to manage AdWords, FaceBook/Instagram, TikTok, Youtube and LinkedIn campaigns efficiently with a focus on optimization

• Possess intermediate level of financial acumen to adhere to ad budget

• Data-driven mindset to measure relevant KPIs and recommend decisions based on results

• Proficiency in tracking, attribution, and analytics tools (HubSpot, GA4, Databox) to ensure accurate revenue attribution

EDUCATION AND EXPERIENCE

• At least 2 or more years’ experience managing AdWords, Facebook/Instagram, TikTok, YouTube and LinkedIn campaigns

• Relevant Meta certifications preferred

PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting at a desk or computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, aV6HaXyZe recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.