Digital Media Manager — Dallas-Fort Worth Metroplex

Digital Media Manager

Location: Onsite Frisco

Employment Type: Full-Time

Our client is seeking a Digital Media Manager to manage and optimize paid search campaigns across multiple digital platforms. This role is ideal for a performance-driven marketer who enjoys working hands-on in campaign execution, analyzing data, testing new strategies, and identifying opportunities to improve ROI.

The Paid Search Specialist will oversee campaigns from setup through optimization and reporting, partnering with internal stakeholders to ensure paid media efforts support broader marketing and business goals.

Key Responsibilities

• Plan, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising

• Manage campaign structure, keyword strategy, audience targeting, bidding, budgets, and ad copy

• Monitor performance against KPIs such as CTR, CPC, CPA, conversion rate, ROAS, and revenue

• Conduct keyword research and identify opportunities to expand reach and improve efficiency

• Perform ongoing bid, budget, audience, keyword, and creative optimizations

• Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and targeting

• Analyze campaign performance using Google Analytics 4 (GA4) and platform reporting tools

• Build recurring performance reports and translate data into clear, actionable recommendations

• Monitor pacing and budget allocation to maximize campaign performance

• Partner with marketing, creative, analytics, and web teams to improve the customer journey and conversion experience

• Stay current on paid search trends, automation, AI-driven bidding, and platform updates

Qualifications

• 5+ years of hands-on paid search/PPC experience

• Strong working knowledge of Google Ads and Microsoft Advertising

• Experience managing paid media budgets and optimizing campaigns toward measurable performance goals

• Experience with GA4, conversion tracking, and digital analytics

• Strong understanding of keyword strategy, match types, bidding strategies, audience targeting, and campaign structure

• Comfortable analyzing campaign data and making optimization decisions based on performance

• Strong Excel or Google Sheets skills

• Excellent attention to detail, organization, and communication skills

• Ability to manage multiple campaigns and priorities in a deadline-driven environment

Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act

• Los Angeles City Fair Chance Ordinance

• Los Angeles County Fair Chance Ordinance for Employers

• San Francisco Fair Chance Ordinance

Candidate Privacy | HSh

We are committed to protecting and respecting your privacy. Learn more about the Candidate Privacy Policy at HSh and how information is handled on our website.