Digital Marketing Manager — Rochester, NY

Digital Marketing Manager

Turning Digital Strategy Into Measurable Growth

A strong online presence takes more than regular posts and attractive content. It requires a clear strategy, an understanding of the audience and the ability to recognise which activities are delivering results.

We're looking for a commercially minded Digital Marketing Manager to join our Rochester office. You'll help plan and oversee digital marketing activities, coordinate campaigns across online channels and use performance insights to guide future decisions. You'll work with colleagues to strengthen brand visibility, improve audience engagement and keep marketing priorities on track.

We're interested in someone who combines creative thinking with analytical skills and can take ownership of projects from planning through to review.

A typical week could involve:

Planning and coordinating digital marketing strategies and campaigns

Overseeing content across social media, email and other digital channels

Reviewing website traffic, engagement and campaign performance

Using analytics to identify opportunities for improvement

Coordinating content calendars and campaign schedules

Working with internal teams to maintain consistent brand messaging

Researching digital trends, audience behaviour and competitor activity

Managing campaign budgets, timelines and marketing resources

Preparing performance reports and presenting recommendations

Monday to Friday

The position is full-time and office-based in Rochester. You'll work with colleagues across marketing and other business functions, coordinating digital initiatives and helping ensure campaigns align with wider business objectives.

Hours: 9:00am–5:30pm

Schedule: Monday–Friday

Employment: Full-time, permanent

Location: Rochester, NY

Experience That Combines Creativity and Strategy

Previous experience in digital marketing, campaign management or a related marketing role is important for this position. We're interested in candidates who can demonstrate practical knowledge of digital channels and the ability to manage projects and evaluate results.

Relevant experience may include social media management, content marketing, email marketing, SEO, paid digital advertising, marketing analytics or brand communications.

You'll need strong communication and organisational skills, confidence working with digital platforms and analytics tools, and the ability to manage deadlines and competing priorities. A thoughtful, results-focused approach and the ability to work collaboratively are also important.

Applications

If you're looking for a full-time Digital Marketing Manager job in Rochester, NY, submit your current resume for consideration.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.