Digital Marketing Manager — St. Louis City County, MO

Position: Digital Marketing Manager

dSH NT2egtbMA2 | St. Louis, MO

Location: St. Louis, Missouri, Onsite

Employment Type: Full-Time

Salary: $100,000 annually

About the Opportunity

dSH NT2egtbMA2 is seeking a strategic, creative, and results-driven Digital Marketing Manager to lead digital marketing initiatives for our St. Louis residential portfolio. This is an onsite role that will office out of one our of properties.

We're looking for someone who understands how to turn digital engagement into measurable business results. The ideal candidate combines strong analytical skills with creative marketing expertise and knows how to develop campaigns that generate qualified leads, increase property visibility, and ultimately drive leasing conversions and occupancy.

This role requires someone who can think strategically while remaining hands-on with campaign execution, performance analysis, and continuous optimization.

What You'll Do

Digital Marketing Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, qualified leads, leasing conversions, and occupancy.

• Manage paid digital advertising campaigns across Google Ads, Meta, and other relevant platforms.

• Oversee search engine optimization (SEO), search engine marketing (SEM), display advertising, and retargeting initiatives.

• Develop targeted marketing campaigns based on property performance, competitive positioning, and leasing goals.

• Manage digital marketing budgets and optimize spending based on campaign performance and return on investment.

• Identify opportunities to strengthen lead generation and improve marketing effectiveness.

Website, Content & Brand Management

• Manage and optimize property websites, landing pages, and online listings to improve visibility and conversion rates.

• Partner with internal teams and external vendors to develop engaging digital content.

• Maintain consistent branding and messaging across digital platforms.

• Support social media strategies, online reputation management, and digital engagement initiatives.

• Ensure property listings, photography, virtual tours, and marketing content remain accurate and competitive.

Marketing Analytics & Performance

• Monitor and analyze website traffic, lead generation, conversion rates, campaign performance, and marketing ROI.

• Track key performance indicators, including cost per lead, cost per lease, lead-to-tour conversion, and overall leasing performance.

• Develop reports and dashboards that translate marketing data into actionable recommendations.

• Partner with leasing and operations teams to identify opportunities to improve lead quality and conversion.

• Conduct market and competitor analyses to inform marketing strategies and campaign adjustments.

• Use data to make informed decisions and continuously improve campaign performance.

Collaboration & Strategic Execution

• Collaborate with Leasing, Operations, and leadership teams to align marketing strategies with occupancy and revenue objectives.

• Coordinate marketing initiatives for new property launches, lease-up campaigns, and underperforming communities.

• Manage relationships with digital advertising agencies, listing platforms, and other marketing vendors.

• Monitor emerging digital marketing trends, technologies, and best practices.

• Identify and implement innovative approaches to increase engagement, generate demand, and strengthen market positioning.

What We're Looking For

• 5+ years of experience in digital marketing, performance marketing, or a related field.

• Demonstrated success developing and managing digital marketing campaigns that produce measurable business results.

• Advanced knowledge of Google Ads, Google Analytics 4 (GA4), SEO, SEM, and paid social advertising.

• Experience managing digital advertising budgets and optimizing campaigns for ROI.

• Strong analytical skills with the ability to interpret campaign performance and conversion data.

• Experience with website optimization, content strategy, and lead generation.

• Excellent communication, project management, and organizational skills.

• Ability to manage multiple campaigns, priorities, and stakeholders.

• Strong problem-solving skills and the ability to work independently.

• Proficiency with marketing analytics, reporting, and performance measurement tools.

Preferred Qualifications

• Experience in multifamily property management, residential real estate, or another lead-driven industry.

• Familiarity with Yardi, RentCafe, EliseAI, or similar property management and leasing platforms.

• Experience with Google Tag Manager, Looker Studio, CRM systems, and marketing automation tools.

• Experience developing marketing campaigns for multiple properties or locations.

• Knowledge of conversion rate optimization, A/B testing, and marketing attribution.

• Experience supporting lease-up strategies and occupancy improvement initiatives.

What Success Looks Like

Success in this role will be measured by your ability to:

• Increase qualified lead generation and digital engagement.

• Improve lead-to-tour and lead-to-lease conversion rates.

• Reduce cost per qualified lead and cost per lease.

• Improve website performance and digital visibility.

• Demonstrate measurable returns on marketing investments.

• Contribute to occupancy growth and overall portfolio performance.

Why Join dSH NT2egtbMA2?

At dSH NT2egtbMA2, marketing is more than generating visibility. It's about connecting people with communities and creating measurable business impact.

As our Digital Marketing Manager, you'll have the opportunity to influence marketing strategy, introduce innovative solutions, and work directly with operational leaders to drive results across our St. Louis portfolio.

We're looking for someone who brings creativity, accountability, analytical thinking, and a strong commitment to performance.

Equal Employment Opportunity

dSH NT2egtbMA2 is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants.