Digital Marketing Specialist — Lehi, UT

Job location: Onsite at our office in SLC or Lehi

JOB SUMMARY:

WnU5mrv9R j75AVsV is a fast-paced, innovative, Salt Lake City-based flavor house with a dedicated team of industry veterans, exceptional flavor chemists, and product development/applications experts. We create and provide flavor systems for food and nutrition companies across the globe.

The primary purpose of the Digital Marketing Specialist is to grow business at WnU5mrv9R j75AVsV through deliberate and targeted digital marketing efforts. You will target new client acquisition as well as message existing customers to maximize organic growth. A large part of this position is creating campaigns from, and managing our CRM system with email, social media, and other targeted digital campaigns. Your visual design and copywriting skills will help you create great campaigns. But remember, as a director of a very small team, you must also love the implementation, measurement, and CRM management of the work.

MAIN JOB FUNCTIONS:

• With the CMO and Business Development Director, you will identify and analyze growth opportunities with potential clients and target them in our digital marketing efforts.

• Managing, creating, measuring web pages, links, analytics, etc is key. We use WebFlow as our CMS.

• On your own and with your team, create and deploy targeted email campaigns.

• On your own and with your team, create and deploy targeted social media campaigns – LinkedIn, YouTube, FB, etc.

• Compile and maintain weekly status updates on current campaigns and target new business prospects.

• Manage, maintain, and utilize our database of potential and current clients through Insightly CRM software (become the •••••••• Marketing Guru).

• Collaborate with the Business Development and Sampling teams to create custom email and direct mail visuals as needed.

• Other duties as assigned.

EDUCATION:

Bachelor’s Degree required.

EXPERIENCE:

1-2 years of digital marketing experience preferred.

REQUIRED COMPETENCIES:

Strong skills in marketing, digital platforms, and project communication.

Ability to create, edit, and manage multiple websites at CmFDzTDy5.

Ability to collect and research web, email, social media, and database analytics and information and present it to internal teams and prospects.

Skillfully identify and resolve problems in a timely manner.

Develops project plans and coordinates projects.

Must work well in group problem-solving situations and exhibit sound judgment.

Ability to prioritize and use time effectively while managing competing demands.

Proficient in WebFlow, Microsoft Office Suite, appropriate digital media design tools, and social media dashboards, with an understanding of CRM systems.

Contribute to building a positive team spirit and display a high amount of professionalism.

COMPENSATION:

A competitive compensation package will be commensurate with experience. Additional perks include health and life insurance programs, generous 401(k) matching plans, paid vacation, and almost daily sampling of customer projects. (Someone’s got to do all that taste testing, right?)

WORK ENVIRONMENT:

This position works in an office environment. Seldom exposure to fumes, dust, or other airborne particles and exposure to allergens such as milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, and soybeans.

PHYSICAL REQUIREMENTS:

• The position is almost constantly sitting, talking, hearing/listening, and standing. Seldom standing, walking, bending/stooping, climbing stairs/ladders, and lifting up to 20 lbs.