Digital Marketing Manager — Houston, TX

Digital Marketing Manager

Location

Houston, TX

Our client is an established structural steel supplier with two Houston locations, a broad product selection, and a national e-commerce business. Recognized as a Best Place to Work, the company is seeking a Digital Marketing Manager to grow customer acquisition, engagement, and online sales.

This is a hands-on role for someone who can plan a campaign, build the ad sets or write the copy, and use performance data to decide what to improve. You’ll own campaigns from concept through launch and optimization across paid search, paid social, SEO, and email. You’ll coordinate the people and deadlines behind each launch while keeping campaigns focused on lead generation and revenue goals.

Key Responsibilities

• Manage digital campaigns across Google Ads, paid social platforms such as Meta, LinkedIn, and TikTok, organic search, and automated email.

• Track and report performance daily and weekly using Google Analytics 4 and Looker Studio. Monitor customer acquisition cost, customer lifetime value, return on ad spend, click-through rates, and conversion rates.

• Develop campaign creative with copywriters and designers, including ads, landing pages, and email copy.

• Run A/B tests on landing pages, ad copy, audience targeting, and email subject lines to improve conversion rates.

• Oversee website updates and SEO, verify that landing pages function as intended, and implement on-page and technical improvements to increase organic traffic.

• Coordinate campaign timelines and deliverables with junior coordinators, internal content creators, and external agency partners.

• Build and segment email lists and custom ad audiences using CRM platforms such as HubSpot or Salesforce to tailor messaging to each audience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 4–7 years of hands-on digital marketing experience, with demonstrated success scaling paid media or organic growth channels.

• Proficiency with Google Analytics 4, Google Ads, Meta Business Suite, email platforms such as Mailchimp or Klaviyo, and SEO tools such as Semrush or Ahrefs.

• Ability to interpret campaign data and turn findings into specific changes to targeting, creative, or campaign strategy.

• Strong project management and organizational skills, with experience using tools such as Asana, Trello, or ClickUp to manage multiple campaign timelines.

• Persuasive copywriting skills and a strong eye for visual design.

What We Offer

• Competitive salary and benefits

• Ownership of digital marketing projects with the opportunity to stay involved in day-to-day execution

• Medical, dental, vision, life, and other insurance benefits

• 401(k) with company match

• Generous paid time off

To apply, please submit your resume through this job posting.

Our client is an equal opportunity employer and does not discriminate against applicants or employees based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other status protected by federal, state, or local law.