Ecommerce Manager — Totowa, NJ

Ecommerce Manager (B2B) – Near Clifton, NJ

Seeking an experienced Ecommerce Manager to oversee all aspects of a B2B ecommerce business. This is a full-time, onsite position based in Near Totowa, New Jersey, responsible for managing the website’s performance, content, customer experience, and overall profitability. The ideal candidate is highly detail-oriented, data-driven, and thrives in a fast-paced environment where marketing, technology, and business operations intersect.

Key Responsibilities

• Oversee all day-to-day operations of the B2B ecommerce site, ensuring a seamless, user-friendly, and reliable experience for business customers.

• Manage and update all website content including editorial features, product information, and promotional materials to ensure accuracy, engagement, and alignment with brand goals.

• Maintain and optimize online pricing structures in coordination with sales and management to balance competitiveness and profitability.

• Serve as the liaison between ecommerce, sales, marketing, and IT to ensure alignment on strategy, promotions, and customer engagement initiatives.

• Manage third-party agencies and vendors supporting SEO, digital marketing, and site development to maximize traffic, visibility, and lead generation.

• Monitor site analytics, conversion rates, and user behavior to identify opportunities for improvement and implement data-driven strategies.

• Oversee customer interaction and support through the ecommerce platform, ensuring exceptional service and responsiveness to business client needs.

• Partner with marketing to execute campaigns, email outreach, and content strategies tailored to B2B customers.

• Stay informed of ecommerce trends, technologies, and competitive activity to recommend enhancements and maintain a best-in-class platform.

• Manage the ecommerce P&L and reporting metrics to drive revenue growth and operational efficiency.

Qualifications

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field.

• 5+ years of ecommerce management experience, preferably in a B2B environment.

• Strong understanding of website operations, UX, analytics, and content management systems (CMS).

• Experience working with SEO, PPC, and digital marketing campaigns (including management of third-party providers).

• Excellent communication and project management skills, with the ability to collaborate cross-functionally.

• Highly organized with strong analytical and problem-solving skills.

• Must be able to work onsite, five days per week in North New Jersey.