Ecommerce Associate Manager — Greater St. Louis

Ecommerce Associate Manager

Position Summary

The Ecommerce Associate Manager is responsible for analyzing ecommerce performance data, identifying growth opportunities, and providing actionable recommendations that increase sales, conversion rates, and profitability across digital marketplaces and owned channels. This role works closely with marketing/creative, social media teams and product management to optimize the customer journey, improve product visibility, and drive data-informed business decisions.

Key Responsibilities

Ecommerce Performance Analysis

• Monitor and analyze key ecommerce KPIs including:

• Revenue

• Conversion Rate

• Average Order Value (AOV)

• Click-Through Rate (CTR)

• Traffic Sources

• ROAS

• Customer Acquisition Cost (CAC)

• Develop dashboards and reports to track business performance.

• Identify trends, opportunities, risks impacting online sales, and provide analysis and recommendations.

Marketplace Analytics

• Analyze performance across Amazon, Shopify, and other ecommerce channels.

• Utilize Amazon Brand Analytics, Meta and GA4 tools.

• Monitor product rankings, share of voice, customer reviews, and competitive activity.

Product Detail Page (PDP) Management and Optimization

• Manage and update all Amazon and Shopify PDP content, including title, bullets, description, carousel images, videos, A+ Content, and Brand Story.

• Update the brand storefront and website on a regular basis.

• Evaluate product listings for content effectiveness.

• Recommend improvements to:

• Titles

• Images

• A+ Content

• Video

• Product descriptions

• Conduct A/B testing to improve conversion performance.

Marketing Performance Analysis

• Measure effectiveness of:

• Paid media campaigns

• Email marketing

• Provide recommendations to improve traffic quality and conversion rates.

• Collect relevant customer reviews on a weekly basis to share with Product Development, Quality Assurance, and Customer Care teams

Cross-Functional Collaboration

• Partner with product, creative, and social teams.

• Support product launches and promotional campaigns with data-driven insights.

Required Qualifications

• Bachelor's Degree in Business, Marketing, Analytics, or related field.

• 3+ years of ecommerce, digital marketing, or business analytics experience.

• Strong analytical skills.

• Experience with ecommerce and social commerce marketplaces such as Amazon Seller Central, Shopify, Meta, or similar platforms.

Preferred Qualifications

• Experience digital analytics tools such as GA4, Meta Analytics, Amazon Brand Analytics, or comparable reporting platforms.

• Understanding of SEO and ecommerce merchandising.

Success Metrics

• Ecommerce revenue growth

• Conversion rate improvement

• Reduced customer acquisition costs

• Improved ROAS

About VIKING Car Care

VIKING® Car Care is a leading provider of premium automotive appearance accessories designed for DIY enthusiasts and detailing professionals. With more than 50 years of innovation and numerous patented technologies, VIKING continues to develop high-performance products across categories including microfiber, washing, drying, detailing, and specialty cleaning accessories. Headquartered in St. Louis, Missouri, VIKING is committed to making car care easier through thoughtfully designed products, innovative solutions, and a customer-first approach.

Benefits:

We offer a competitive benefits package including 401(K) with employer match, medical, vision, dental, life, LTD, FSA, and paid time off. This is an in-person position based in St. Louis, Missouri, with an office schedule of Monday through Friday. The office closes at 2 p.m. Central Time on Fridays. No relocation assistance is provided.

Viking Car Care is a brand of tAf7DNhfn & YVPJn3Qh, JgM. KGnxF3Gug & jbmPYdz2 is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer.