Director of Marketing & Creative — Los Angeles, CA

About Our ClientOur client is an established luxury home furnishings and lifestyle brand distinguished by its refined aesthetic, exceptional craftsmanship, and commitment to timeless design. Offering a sophisticated collection of furnishings, rugs, and decorative pieces, the brand serves a discerning clientele of homeowners, interior designers, architects, and design professionals who appreciate exceptional quality and thoughtful design.

With a growing presence across e-commerce, digital marketing, and the interior design community, our client is seeking a highly creative, strategically minded, and hands-on Director of Marketing & Creative to lead the development, execution, and optimization of its marketing initiatives.

About the OpportunityWe are seeking an accomplished marketing professional who combines exceptional creative instincts, advanced graphic design capabilities, and a sophisticated understanding of digital marketing, e-commerce, and emerging technologies.

The Director of Marketing & Creative will be responsible for developing and executing integrated marketing initiatives across brand communications, digital advertising, email marketing, social media, organic search, and e-commerce.

This is a highly hands-on leadership role, not a traditional marketing management position focused solely on strategy and delegation.

The ideal candidate is equally comfortable conceptualizing a campaign, developing creative in Adobe Photoshop and Illustrator, designing layouts in Figma, using generative AI to create compelling visual assets, building sophisticated email campaigns in Klaviyo, and evaluating performance through analytics and reporting.

Working closely with our client's leadership, internal stakeholders, and external marketing partners, this individual will ensure that every initiative reflects the brand's elevated aesthetic while contributing to measurable business growth.

The successful candidate will bring a refined eye for design, strong technical capabilities, exceptional organizational skills, and the ability to move seamlessly between strategic thinking and hands-on execution.

Key Responsibilities1. Marketing Strategy & Brand Development• Develop and execute integrated marketing strategies that strengthen brand awareness, customer engagement, acquisition, retention, and revenue growth.

• Lead the conceptualization and implementation of seasonal campaigns, product launches, promotional initiatives, and brand-building programs.

• Translate business objectives into compelling marketing concepts, creative campaigns, and actionable execution plans.

• Develop cohesive messaging and visual storytelling that communicate the brand's design philosophy, craftsmanship, materials, and distinctive positioning.

• Maintain consistency in brand identity, tone of voice, typography, imagery, and creative execution across all marketing channels.

• Develop and manage an integrated marketing calendar encompassing email, social media, advertising, website campaigns, and product launches.

• Collaborate with merchandising, e-commerce, sales, and trade teams to ensure marketing initiatives align with commercial priorities.

• Identify emerging marketing opportunities, technologies, and creative approaches that can strengthen the brand's competitive positioning.

2. Creative Direction, Graphic Design & Production• Personally conceptualize, design, and produce sophisticated marketing creative across digital, print, email, social media, and advertising channels.

• Develop campaign concepts, mood boards, visual treatments, creative briefs, and brand storytelling presentations.

• Create and refine digital advertisements, website banners, email graphics, social media content, product compositions, and promotional materials.

• Demonstrate advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Figma, with the ability to execute high-quality design independently.

• Produce polished imagery and layouts that reflect the standards of premium home furnishings and luxury lifestyle brands.

• Develop advertising creative tailored to different platforms, placements, audiences, and campaign objectives.

• Adapt creative assets across multiple formats while preserving brand consistency and visual sophistication.

• Oversee image selection, retouching, typography, composition, and final production quality.

• Coordinate photography, videography, and other creative production activities with internal and external collaborators.

• Maintain an organized library of campaign assets, design files, photography, and approved brand materials.

3. AI-Driven Creative Development & Marketing Innovation• Integrate generative AI into the creative development process to improve efficiency, expand creative possibilities, and accelerate marketing production.

• Leverage platforms such as ChatGPT, Adobe Firefly, Midjourney, and comparable technologies for creative ideation, copy development, image generation, visual treatments, and campaign production.

• Use AI-powered tools alongside Photoshop and Illustrator to create sophisticated marketing assets, lifestyle compositions, advertising concepts, and digital content.

• Explore AI-assisted product visualization and lifestyle photography workflows while preserving accurate product details, materials, proportions, and finishes.

• Develop reusable AI workflows that support consistent, scalable, and high-quality creative output.

4. Email Marketing, Klaviyo & Customer Lifecycle Management• Own the complete email marketing process, from strategic planning and creative concept development through design, deployment, performance measurement, and optimization.

• Develop and manage a comprehensive email marketing calendar aligned with seasonal campaigns, product launches, promotional initiatives, and customer engagement objectives.

• Design, build, test, schedule, and deploy email campaigns directly within Klaviyo.

• Develop sophisticated email templates that combine exceptional visual design with effective messaging and conversion-focused layouts.

• Plan and optimize automated Klaviyo flows, including welcome sequences, abandoned cart, browse abandonment, post-purchase, customer reactivation, and win-back campaigns.

• Develop segmented communications tailored to retail customers, repeat purchasers, high-value customers, and interior design trade professionals.

• Collaborate on customer lifecycle strategies that strengthen retention, encourage repeat purchases, and increase customer lifetime value.

• Conduct A/B testing of subject lines, content, imagery, calls to action, layouts, and sending strategies.

5. Digital Advertising & Paid Media Creative• Lead the creative strategy and development of marketing assets for paid advertising campaigns across Meta, Google Ads, Pinterest, and other relevant platforms.

• Concept and produce advertising assets designed to communicate the brand's visual identity while supporting customer acquisition and conversion.

• Create multiple variations of advertising creative, including static imagery, carousels, short-form video, and platform-specific formats.

• Develop compelling advertising copy, headlines, descriptions, and calls to action consistent with the brand's positioning.

• Leverage ChatGPT and other AI tools to support creative exploration, message testing, and advertising content production.

• Collaborate with performance marketing specialists to align creative development with campaign objectives, audience strategies, and platform requirements.

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6. Social Media Strategy, Content & Management• Lead the planning, creative development, execution, and ongoing management of the brand's social media presence.

• Develop and maintain a comprehensive social media content calendar across Instagram, Pinterest, Facebook, and other relevant platforms.

• Concept, design, and publish sophisticated social content, including static posts, carousels, Stories, Reels, short-form video, and editorial features.

• Develop content that highlights product collections, craftsmanship, materials, design inspiration, interiors, and the brand's lifestyle positioning.

7. SEO, AEO, GEO & Organic Digital Visibility• Support the development and implementation of strategies to increase organic search visibility, qualified website traffic, and product discovery.

• Collaborate with SEO specialists and e-commerce partners to optimize product pages, collection pages, editorial content, and other website experiences.

• Understand and apply fundamental SEO principles, including keyword research, search intent, metadata, internal linking, content structure, and on-page optimization.

8. E-Commerce & Website Marketing• Collaborate with the e-commerce team to optimize the visual presentation and marketing effectiveness of the brand's online shopping experience.

• Develop creative assets and messaging for homepage campaigns, collection launches, featured products, promotional initiatives, and landing pages.

• Support content and creative updates within Shopify and related e-commerce platforms.

9. Marketing Analytics, Reporting & Optimization• Establish and monitor measurable marketing objectives across email, social media, digital advertising, organic search, and e-commerce.

• Use Google Analytics 4 (GA4), Shopify, Klaviyo, and relevant advertising platform analytics to evaluate marketing effectiveness.

• Track key performance indicators such as website traffic, audience engagement, conversion rates, revenue, customer retention, and campaign performance.

• Develop clear weekly and monthly marketing reports that communicate results, insights, opportunities, and recommended next steps.

10. Project Management & Cross-Functional Coordination• Own the planning, coordination, and execution of marketing initiatives across multiple channels and stakeholders.

• Manage campaign timelines, creative production schedules, approvals, and deliverables using ••••••••.