Product Marketing Manager — United States — LinkedIn — 4488509670

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Enterprise Technology space.

This person will own the category story and positioning across a growing portfolio, helping shape how the company is understood in the market. The role will partner closely with product, sales, and go-to-market teams to turn product capabilities into clear messaging that resonates with both SMB and enterprise buyers. It will also play a key role in launch planning, competitive intelligence, and defining how new products fit into the broader platform narrative.

Location: Remote

Compensation: $110,000 – $130,000 annually

Responsibilities

• Own the category story and competitive positioning across all segments

• Define and maintain ideal customer profiles and buyer personas

• Ensure consistent messaging across sales, marketing, and product teams

• Act as a liaison between product development and go-to-market teams

• Define product sequencing and platform narrative as new products are added

• Enable sales teams with effective training and resources for new launches

• Drive go-to-market strategy for new products and major feature launches

• Conduct competitive analysis and maintain a repository of competitive intelligence

Qualifications

• 5+ years in product marketing at a B2B SaaS company

• Experience with both SMB/self-serve and enterprise buyers

• Proven track record of improving win rates and conversion through positioning

• Ability to influence both technical and non-technical stakeholders

• Experience leading product launches from messaging to post-launch measurement

• Comfortable with data analysis and self-service insights

• Hands-on experience with AI tools and understanding of buyer research in the AI era

• Strong writing and communication skills

• Experience with multi-product or platform positioning is a plus

Benefits

• Unlimited vacation time

• Medical, dental, and vision insurance

• Home office set-up

• Work from anywhere within US time zones

• Opportunities for leadership growth and shaping the future of the organization

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.