Patient Marketing Manager — United States

For our client, we are seeking a Patient Marketing Manager to join the team of a leader in the Healthcare space.

This role will own the development and execution of patient-focused marketing programs designed to support enrollment and engagement. The manager will partner closely with enrollment and cross-functional teams to deliver clear, compliant outreach that resonates with patients and providers. It is a hands-on position with responsibility for multichannel campaign planning, content creation, and performance optimization in a regulated healthcare environment.

Location: Remote

Compensation: $115,000 – $140,000 annually

Responsibilities

• Develop and execute multichannel patient marketing campaigns to drive enrollment

• Create compelling patient- and provider-facing content across various channels

• Collaborate with the enrollment team to provide effective outreach materials

• Manage the patient marketing calendar and campaign deployment

• Utilize marketing automation tools for targeted communications

• Continuously A/B test campaigns to optimize performance and engagement

• Ensure compliance with healthcare communication regulations

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience

• 4-7 years of progressive marketing experience, particularly in B2C or direct-to-consumer roles

• Portfolio showcasing independent writing across various formats, including emails and brochures

• Hands-on experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, or HubSpot

• Experience executing multichannel campaigns with measurable conversion metrics

• Familiarity with CRM systems, Salesforce preferred, and performance data analysis

• Knowledge of compliance regulations, including HIPAA and TCPA, or willingness to learn

Benefits

• Fully remote work environment

• Opportunity to drive meaningful change in healthcare

• Collaborative and dynamic team culture

• Access to advanced marketing technology and tools

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.