Tiktok Shop Manager — Brea, CA

Position Summary

The TikTok Shop Manager is responsible for managing the systems, content, commerce operations, creator affiliate program, paid campaigns, and partnerships that drive profitable sales through TikTok Shop. The manager owns day-to-day TikTok Shop performance while coordinating with internal marketing, creative, e-commerce, product, fulfillment, and customer-service teams.

The ideal candidate is a hands-on TikTok Shop operator with demonstrated experience in Seller Center, Shopify integration, creator affiliate programs, shoppable content, TikTok Ads, GMV Max, conversion-rate optimization, analytics, and preferably beauty or consumer-product e-commerce.

Core Responsibilities

TikTok Shop & Shopify

· Create, maintain, and optimize TikTok Shop product listings.

· Resolve listing errors, catalog issues, product eligibility problems, and synchronization errors.

· Manage promotions, discounts, bundles, coupons, campaigns, and Shop offers.

· Monitor shop health, product status, inventory availability, and operational KPIs.

TikTok Ads, Tracking & Growth

· Set up and manage TikTok Ads Manager and Business Center.

· Verify Shopify tracking, attribution, and event quality.

· Manage or coordinate GMV Max campaigns and applicable TikTok Shop advertising programs.

· Monitor campaign, ad, product, and creator-level performance.

· Optimize based on ROAS, CAC, conversion rate, AOV, contribution margin, and incremental sales.

· Identify conversion-funnel problems and recommend corrective actions.

CRO & E-commerce

· Audit Shopify store and product pages for conversion opportunities.

· Improve product-page structure, merchandising, copy, offers, and calls to action.

· Analyze mobile UX and purchase friction.

· Improve trust elements, reviews, social proof, product demonstrations, and offer presentation.

· Develop conversion-focused product messaging and positioning.

· Analyze the funnel from product view through add-to-cart and purchase.

· Use TikTok traffic and sales data to recommend improvements across e-commerce channels.

Affiliate & Creator Operations

· Develop and manage the TikTok Shop affiliate program.

· Recruit, qualify, segment, and activate relevant creators and affiliates.

· Conduct creator outreach and maintain high-value creator relationships.

· Coordinate creator sample requests, approvals, shipments, and follow-up.

· Manage affiliate commission rates, offers, incentives, and creator-specific terms.

· Maintain a creator pipeline from outreach through content production and sales.

· Identify high-performing creators and develop repeat or ambassador relationships.

· Track creator GMV, orders, conversion rate, content output, and profitability.

· Coordinate creator briefs, product education, campaign requirements, and usage-rights needs.

· Work with Euka or comparable creator platforms when applicable, avoiding duplicate manual workflows.

Content & Shoppable Commerce

· Develop TikTok Shop content strategy and shoppable video calendars.

· Identify product hooks, customer problems, use cases, demonstrations, and unique selling propositions.

· Develop creator content concepts and briefs designed to generate sales rather than only views.

· Coordinate with video editors, graphic designers, social media staff, and creators.

· Identify high-performing content and recommend variations, Spark Ads, or paid amplification.

· Support TikTok LIVE strategy, product selection, promotions, creator hosts, and performance analysis.

· Develop strategies for shoppable video, demonstrations, testimonials, educational content, and offer-driven content.

Competitive & Market Intelligence

· Monitor competitor TikTok Shops, product positioning, pricing, promotions, creator activity, and content.

· Identify emerging TikTok Shop, creator, product, and consumer trends.

· Benchmark competitor affiliate commissions, creator activity, offers, and content formats.

· Identify opportunities to differentiate the brand and capitalize on unique selling propositions.

· Provide regular recommendations for products, promotions, positioning, content, and creator strategy.

Reporting & Performance Management

· Build and maintain weekly and monthly TikTok Shop performance dashboards.

· Report GMV, net sales, orders, AOV, conversion rate, affiliate GMV, paid GMV, organic GMV, ROAS, CAC, and creator performance.

· Track creator outreach, sample acceptance, posting rate, content volume, clicks, orders, and GMV.

· Identify top-performing creators, videos, products, offers, and campaigns.

· Analyze performance by SKU, creator, video, campaign, traffic source, and time period.

· Report contribution margin and marketing efficiency, not GMV alone.

· Provide specific recommendations and action plans based on performance data.

Key Qualifications

· 3–7+ years of relevant e-commerce, TikTok Shop, social commerce, affiliate marketing, or marketplace experience.

· Demonstrated hands-on TikTok Shop Seller Center experience; not solely social media management.

· Proven experience growing TikTok Shop GMV for consumer products, preferably cosmetics, skincare, beauty, wellness, or personal care.

· Hands-on experience with TikTok Ads Manager, Business Center, Pixel/events, and GMV Max.

· Strong understanding of TikTok Shop affiliate mechanics, creator outreach, commissions, samples, Target Collaboration, and Open Collaboration.

· Experience with Shopify and product/catalog synchronization.

· Strong analytical ability with Excel/Google Sheets and TikTok Shop analytics.

· Understanding of ROAS, CAC, AOV, CVR, CTR, CPM, CPC, GMV, contribution margin, and attribution.

· Strong creator communication, negotiation, and relationship-management skills.

· Ability to evaluate creators based on sales potential and content quality rather than follower count alone.

· Highly organized, hands-on, entrepreneurial, and accountable.

· Beauty/cosmetics industry experience strongly preferred.