jCJcPZm - Paid Search — Minneapolis, MN

Overview

We’re looking for a Paid Search Manager to support the planning, day-to-day activation, and optimization of paid search campaigns across Google Ads and related platforms. Reporting directly to the Paid Search Manager, this role is hands-on and execution-focused—ideal for someone eager to deepen their search expertise, partner closely with senior team members on strategy, and help deliver measurable client growth.

ResponsibilitiesCampaign Support & Activation

•

Assist the Paid Search Senior Manager with the execution and daily maintenance of paid search strategies aligned with client goals and integrated media plans.

•

Handle tactical campaign buildouts and launches across Google Ads (Search, Shopping, Performance Max, and YouTube), ensuring QA checks, naming conventions, and best-practice adherence.

•

Monitor live campaign performance alongside the Paid Search Manager, performing routine bid adjustments, negative keyword hygiene, ad copy testing, and asset updates.

•

Track daily and weekly budget pacing to prevent under- or over-spending, assisting with spend forecasting and monthly billing reconciliations.

Data Tracking & Reporting

•

Pull, organize, and inspect weekly and monthly search data to evaluate campaign effectiveness and spot tactical optimizations.

•

Help build, update, and QA client reporting dashboards in Google Looker Studio.

•

Draft initial performance summaries and key takeaways to assist the Paid Search Manager in client reviews and strategic recommendation decks.

Team Collaboration & Coordination

•

Coordinate closely with media planning, creative, and account management teams to align search assets with broader omnichannel efforts.

•

Assist with vendor partner communications and Google rep meetings, helping log updates, test opportunities, and platform beta rollouts.

Innovation & Process Support

•

Keep up with search engine updates, automated bidding trends, and evolving ad formats.

•

Help streamline campaign setup workflows, negative keyword lists, and standard operating templates to boost team efficiency.

Qualifications

•

1–2 years of hands-on digital media experience, with a core focus on Google Ads execution (agency experience preferred).

•

Working knowledge of Google Ads, Google Analytics (GA4), and Looker Studio.

•

High attention to detail with strong quantitative and analytical skills.

•

Solid communication and organizational skills, with comfort managing multiple day-to-day tasks.

•

Bachelor’s degree in marketing, advertising, communications, or a related field (or equivalent practical experience).

•

Google Ads certifications (Search, Measurement, Video, or Shopping).

•

Familiarity with retail/e-commerce, CPG, travel, or entertainment verticals.

•

Exposure to multi-touch attribution, conversion rate optimization (CRO), or organic search (SEO).

What we expect of each other

•

Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.

•

Build and maintain positive relationships with clients and colleagues.

•

Accept direction openly and demonstrate a willingness to grow and learn.

•

Take pride in our work by meeting deadlines and holding ourselves accountable.

•

Bring a positive, solution-oriented attitude to the office each day.

•

Mentor and support the growth of teammates who can benefit from our experience and perspective.

•

Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support 6fGK and MyBsM’m overall financial health.