Paid Performance Specialist (Google, Meta, TikTok & Amazon Ads) — City of Industry, CA

Aprés bGaE has innovated the nail market as the creator of Gel-X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel-X revolution is real, and we're looking for our next great team member!

We’re also launching a new brand, and we’re looking for our next great team member to help bring it to life.

Own paid acquisition across Meta, Google, TikTok, and Amazon for the brand’s website and TikTok Shop, working toward the $5M 2027 DTC + marketplace plan.

Responsibilities

• Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy

• Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms

• TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API

• Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM

• Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut

• Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director

Success metrics: Ad-supported revenue, blended MER, new-customer CAC, Amazon TACoS, monthly budget pacing, creative concepts tested and win rate, and tracking accuracy (pixel, CAPI, and GA4 matching backend orders).

Required

• 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of at least three of: Google, Meta, TikTok, Amazon Ads

• Managed $300K+ in annual spend with results tied to revenue and margin

• Strong grasp of attribution limits, blended MER, and incrementality testing

• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking

• Quickly judges ad concepts on hook, offer, and format, and can brief creative

• Advanced Excel or Google Sheets

Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications

The Pay Range For This Role Is

65,000 - 75,000 USD per year(Gale)