Paid Media Specialist — City of Industry, CA

Own paid acquisition across Meta, Google, TikTok, and Amazon for the brand’s website and TikTok Shop, working toward the $5M 2027 DTC + marketplace plan.

Responsibilities

• Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy

• Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms

• TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API

• Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM

• Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut

• Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director

Success metrics: Ad-supported revenue, blended MER, new-customer CAC, Amazon TACoS, monthly budget pacing, creative concepts tested and win rate, and tracking accuracy (pixel, CAPI, and GA4 matching backend orders).

Required

• 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of Google, Meta, TikTok or Amazon Ads

• Managed annual spend with results tied to revenue and margin

• Strong grasp of attribution limits, blended MER, and incrementality testing

• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking

• Quickly judges ad concepts on hook, offer, and format, and can brief creative

• Advanced Excel or Google Sheets

Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications