Digital Marketing Specialist V: 26-03421 — Mountain View, CA

Primary Skills: Web analytics (advanced), A/B testing (advanced), Conversion rate optimization (advanced), SEO (intermediate), Content strategy (intermediate)

Contract Type: W2

Duration: 12 months (Possible Extension)

Location: Mountain View, CA ()

Pay Rate: $80-85 per hour on W2 basis

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Job Summary:

This role focuses on optimizing web experiences for Workforce Solutions and Payments to drive customer engagement and revenue growth. You will analyze user behavior and performance data to identify opportunities for improvement and translate insights into a strategic testing roadmap. The position requires close collaboration with cross-functional teams to ensure compelling and effective web journeys for small and medium-sized businesses.Key Responsibilities:

• Own the E2E Web Experience: Dive into the web data and current experiences to understand what is working and where there are opportunities to improve engagement and conversion. Use tools such as FullStory to analyze behavior, and dashboards to track web KPIs such as bounce rate*** CTR, and conversion rate*** Ensure connection between paid campaigns to tailored audience and campaign specific mobile landing pages. Implement mobile-first indexing best practices, and optimize keyword strategies and content for SEO/GEO/AEO.

• Bring Product Experience to Life: Partner with PMM to understand the target audiences, features, and customer benefits to support campaigns, product launches, and ensure messaging is compelling and relevant throughout web journeys.

• Translate opportunities into a high-velocity testing roadmap: Make clear prioritization calls using appropriate quantitative and qualitative measures, and drive alignment across stakeholders, including defining a small set of critical KPIs that measure the right outcomes. Run experiments to increase engagement and CRO to deliver on Workforce and Payments attach sign ups.

• Drive Strategy and Innovation: Leverage market trends, customer insights, and competitive analysis to define the strategy and deliver the benefit on our web platform.

• Champion the Customer: Deeply understand the needs of small and mid-market businesses, translating those insights into delightful and intuitive web experiences. Understand who is arriving from which channels, and create appropriate journeys based on intent.

• Be a Team Player: Work closely with Product Marketing Managers, Engineers, Web Operations, Design, SEO, Marketing Partners, and Analytics to align strategies and decisions.

Must-Have Skills:

• 5+ years of web/digital marketing experience for SaaS, financial services, or B2B in an outcome-oriented environment.

• Proven ability to run deep dives on site and funnel performance, and to turn findings into prioritized optimization opportunities.

• Strong application of data insights to develop business hypotheses, with experience in A/B testing, conversion optimization, and personalization.

• Experience building and managing a roadmap of test ideas, from hypothesis through readout, with measurable lifts in attach rate or conversion.

• Demonstrated ability to tailor web messaging and content for specific audiences and customer profiles.

• Ability to partner with Product Marketing to translate product initiatives and positioning into effective web experiences.

• Experience collaborating with Integrated Marketing, Media, Analytics, Web Operations, and Engineering teams.

• Familiarity with web analytics, experimentation platforms, and tools used to build and ship web experiences, such as FullStory, Adobe Analytics, ••••••••

Industry Experience:• Experience in SaaS, financial services, or B2B digital marketing within an outcome-oriented environment is required.

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