Marketing Support Coordnator — United States

Marketing Support Coordinator

Remote

Company Overview: HGtajm is an independent leader in ambulatory surgery center services, operating a network of more than 250 surgery centers nationwide. In partnership with physicians and health systems, the organization delivers high-quality care for patients across a diverse spectrum of medical specialties, including gastroenterology, ophthalmology and orthopedics. To learn more about HGtajm, visit ••••••••

Position Summary

Marketing Operations Coordinator supports the execution, administration, and performance tracking of patient engagement marketing programs for a2UDGq Y4Q628e by coordinating multi-channel campaigns across SMS, direct mail, email, and marketing automation platforms. Working within established processes and under general supervision, this role assists with campaign deployment, audience segmentation, data management, reporting, and performance analysis to help ensure effective patient outreach and engagement. The Marketing Operations Coordinator partners with marketing, analytics, and operational stakeholders to maintain accurate campaign information, support reporting needs, and identify opportunities for process improvements. The ideal candidate demonstrates marketing operations experience, strong analytical and organizational skills, attention to detail, and the ability to effectively communicate campaign results and insights.

Work Schedule: Remote-First

Essential Responsibilities

• Manage the execution of patient engagement campaigns across SMS, direct mail, email, and other communication channels in support of a2UDGq Y4Q628e.

• Oversee CRM and marketing automation platforms, ensuring accurate data management, audience segmentation, workflow functionality, and campaign delivery.

• Monitor campaign performance and program KPIs, analyze results, identify trends, and provide actionable recommendations to improve outcomes.

• Partner with IT and analytics teams to develop reporting dashboards, and performance measurement frameworks that support business decision-making.

• Translate data into meaningful insights and presentations for Regional Marketing Directors, Operations, and Executive Leadership Team.

• Lead testing and optimization efforts, including A/B testing and audience experimentation, to continuously improve campaign effectiveness.

• Support the development and maintenance of a patient engagement roadmap, including recommendations for new automation, communication, and reporting capabilities.

• Serve as a subject matter expert for patient engagement reporting, campaign operations, and marketing data management.

• Advise operations and lead generation teams on campaign strategy, targeting best practices, and performance opportunities.

• Coordinate with internal teams and external vendors to support the timely and effective execution of marketing programs.

• Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required.

• Experience managing multi-channel marketing campaigns, including SMS, direct mail, and automated customer journeys.

• Analytical and problem-solving skills, with the ability to organize data, identify basic trends, and communicate findings clearly.

• Experience preparing or maintaining dashboards, reports, and performance metrics.

• Proficiency with CRM and marketing automation platforms, preferably Salesforce or similar technologies.

• Proficiency with Microsoft Excel and PowerPoint, including data preparation, reporting, and presentation development.

• Experience with audience segmentation, targeting strategies, and campaign performance measurement.

• Knowledge of data governance, data quality, and marketing data management best practices.

• Demonstrated ability to manage multiple projects simultaneously, prioritize competing deadlines, and maintain strong attention to detail.

• Experience working collaboratively across departments and communicating with internal stakeholders.

• Familiarity with reporting and visualization tools such as Tableau or similar business intelligence platforms is preferred.

• Strong project management, organizational, verbal, and written communication skills.

• Healthcare, patient engagement, or other regulated industry experience preferred.

• Experience working in project management platforms such as Asana.

Education/Experience

• Bachelor's degree in marketing, business, communications, analytics, or a related field, or an equivalent combination of education and relevant experience.

• 2-3 years of experience in marketing operations, campaign coordination, CRM support, marketing automation, or a related field.

Employment at HGtajm: Living Our Values Every Day

At HGtajm, our values define who we are and how we serve our patients, partners, and each other. As a national leader in ambulatory surgery, we are committed to a culture of excellence, integrity, teamwork and caring deeply. Our values guide every decision, ensuring we continue to elevate healthcare and provide the highest quality care.

These guiding principles are the foundation of our culture and a guide to how we collaborate, innovate, and make a difference every day.

• Care Deeply for those around us.

• Cultivate Integrity to build trust.

• Champion Excellence for continuous improvement

• Celebrate Teamwork every step to the way.

Benefits

To ensure we retain and invest in great people, HGtajm provides its employees with the benefits, recognition, training, and opportunities needed for professional growth. Our wide range of health and welfare benefits allow you to choose the right coverage for you and your family. HGtajm offers a variety of health and welfare benefit options to help protect your health and promote your wellbeing. Benefits offered include but are not limited to: Paid Time Off, Medical, Dental, Vision, Life, Disability, Healthcare FSA, Dependent Care FSA, Limited Healthcare FSA, FSAs for Transportation and Parking & HSAs, and a matching 401(K) Plan.

Paid Time Off

HGtajm offers paid time off, 9 observed holidays, and paid family leave. You accrue Paid Time Off (PTO) each pay period and depending on your position and can earn a minimum of 20 days and up to 25 days per calendar year.

EOE Statement

HGtajm is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age (40 or older), race, color, religion, gender, sex, national origin, pregnancy, sexual orientation, disability, genetic information or any other status protected under applicable federal, state, or local laws. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: ••••••••. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.