Digital Marketing Specialist — Malvern, PA

We are seeking a Digital Campaign Specialist to execute and optimize multi-channel digital marketing campaigns that enhance customer engagement and drive demand. This role supports campaign planning, implementation, and deployment across web, email, search (SEO/SEM), social advertising, and CMS platforms. The ideal candidate will collaborate with cross-functional and global teams to deliver high-quality digital experiences, optimize customer journeys, and ensure campaign success through data-driven best practices.

Responsibilities:

• Execute integrated digital campaigns across web, email, search, and social media channels.

• Build and manage landing pages, event pages, email automation, forms, and campaign workflows.

• Perform SEO, organic keyword research, A/B testing, and campaign optimization.

• Coordinate campaign assembly, creative assets, content publishing, search ads, and URL redirects.

• Ensure quality assurance, timely campaign launches, and seamless customer journeys.

• Collaborate with marketing, communications, CRM, and digital channel teams to execute campaigns.

• Prepare rollout documentation, coordinate global campaign deployments, and support regional teams.

• Monitor campaign performance, analyze results, and recommend continuous improvements.

Qualifications:

• Bachelor's degree in Marketing, Digital Communications, Information Science, or related field.

• 3–5 years of experience executing multi-channel digital marketing campaigns.

• Hands-on experience with email marketing, landing pages, CMS, SEO, SEM, web design, and demand generation.

• Experience with Sprinklr, Eloqua, and Scrivito CMS preferred.

• Strong knowledge of digital campaign management, customer journey optimization, campaign deployment, and analytics.

• Excellent communication, analytical, project management, and problem-solving skills.