Senior Copywriter, Performance Marketing — United States

For our client, we are seeking a Senior Copywriter, Performance Marketing to join the team of a leader in the Finance & Insurance space.

This role will shape direct response messaging that helps drive customer action across paid channels and direct mail in a highly regulated, trust-sensitive category. You will partner closely with design, marketing, and legal stakeholders to develop persuasive, compliant copy that resonates with targeted audiences and performs against clear testing goals. The position also calls for a strong ability to generate fresh angles, use performance data to refine messaging, and apply AI tools to speed concepting and execution.

Location: Remote

Compensation: $127,000 – $223,000 annually

Responsibilities

• Concept and write copy for direct mail, including formats from envelopes to inserts

• Create engaging headlines and CTAs for paid social ads designed to drive action

• Develop original messaging angles that stand out in the market

• Write against clear test hypotheses and use results to inform future copy

• Collaborate with designers and marketing teams to leverage insights for writing

• Ensure compliance with legal standards while maintaining persuasive copy

• Utilize AI tools for concepting and writing to generate ideas efficiently

Qualifications

• 8+ years of experience in direct response or performance copywriting, with a strong portfolio in direct mail and paid social

• Journalistic mindset with the ability to find compelling angles in topics

• Deep understanding of direct response principles, including urgency and clear calls to action

• Comfortable with testing metrics like response rate, CPA, and ROAS to refine copy

• Instinct for audience motivation across demographics, especially regarding sensitive topics like life insurance

• Experience writing for older audiences (55+) with a focus on clarity and trust

• Familiarity with regulated industries such as insurance or financial services is preferred

Benefits

• Remote work flexibility

• Diverse and inclusive workplace culture

• Access to a comprehensive benefits package

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.