Digital Marketing Manager — Cincinnati, OH

The Digital Marketing Manager supports the growth and performance of RpujWUVkzj NqFp gPjb & Surv's national marketing initiatives by executing and optimizing digital marketing programs with key strategic partners. This individual will be responsible for campaign execution and performance on lead aggregator sites, including: ••••••••, A Place for Mom, Angi, and Thumbtack. This includes providing reporting, lead tracking, and franchise marketing support. For new and existing franchisees this position will ensure each franchise business is established on YELP, has an SEO optimized micro site, and has a Google Business Profile, provided through marketing partner Consumer Fusion. The manager will work closely with corporate leadership, franchise owners, agency partners, marketing team members and cross-functional teams to ensure marketing programs are effectively driving lead generation, brand awareness, and business growth.

This role serves as a key contributor to the day-to-day management of digital marketing activities, helping maintain operational excellence while identifying opportunities for optimization and performance improvement. This position is full time in office, works closely with the Director of Digital Marketing and Director of Field Marketing, and reports directly to the Chief Marketing Officer.

Essential Duties

Digital Marketing Execution

• Support the execution and optimization of digital marketing campaigns across partner sites.

• Assist with platform and campaign setup, tracking implementation, audience management, and quality assurance.

• Monitor campaign performance and identify opportunities for improvement.

• Assist with local SEO initiatives for new franchise locations, Google Business Profile management, and overall website optimization efforts.

• Manage platform relationships such as Angi, Thumbtack, A Place For Mom, ••••••••, Yelp, and Consumer Fusion.

• Ensure new franchisee microsites are SEO optimized and set up in a timely fashion.

Marketing Analytics & Reporting

• Develop and maintain recurring reports and dashboards to track marketing performance with key partners.

• Analyze campaign and lead generation data to identify trends and actionable insights.

• Monitor key performance indicators including leads, conversion rates, cost per lead, and return on marketing investment.

• Maintain UTM tracking standards and ensure marketing data accuracy.

• Conduct audits of campaign tracking, lead sources, and reporting systems.

Franchise and Team Support

• Serve as a marketing resource for franchise owners and internal stakeholders.

• Assist with marketing requests, training initiatives, and operational documentation.

• Collaborate with internal teams, agency partners, and vendors to support marketing initiatives and business objectives.

• Help create and maintain onboarding documents and processes for new owners.

• Organize ongoing franchise education on third party partner platforms.

Other duties may be assigned as needed.

Qualifications

To perform this job successfully, the individual in this position must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skills, and abilities preferred.

• Bachelor's degree (B.S.) in Marketing, Communications, Business, Analytics, or a related field; or equivalent combination of education and experience.

• Minimum of four to seven years of experience in digital marketing, marketing operations, marketing analytics, or related fields.

• Experience supporting digital marketing campaigns including paid search, paid social, SEO, email marketing, and lead generation programs.

• Experience with marketing analytics and reporting platforms including Google Analytics, Looker Studio, CRM systems, and advertising platforms.

• Experience and understanding of the Google Ads and Meta Ads platforms.

• Experience utilizing WordPress to create, update, and optimize website content is strongly preferred.

• Experience working with franchise organizations, multi-location businesses, healthcare, home care, or senior care organizations is a bonus.

• Strong analytical skills with the ability to interpret data and provide actionable recommendations.

• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Excellent written and verbal communication skills.

• Strong attention to detail and organizational abilities.

• Comfortable presenting to upper management or owners without support

• Proficiency in Microsoft Excel, Google Sheets, and presentation software.

• Familiarity and regular use of CRM platforms for lead tracking, specifically experience working with Zoho CRM, Housecall Pro, CallTrackingMetrics, Mailchimp is a bonus.

• Experience with third party lead aggregators such as Angi, Thumbtack, ••••••••, A Place For Mom, is a bonus.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee may occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. For positions requiring travel, employees must have the ability to operate a motor vehicle or navigate public transportation, remain mobile in various environments (e.g., client sites, conference venues), and carry professional materials or equipment while in transit. Travel may be required up to 15%.