Email Account Executive — Nashville, TN

Who You Are

The Email Account Executive will be responsible for assisting client’s email marketing program via Oracle, Salesforce and other tools, by analyzing and optimizing existing email setup and deployment of weekly campaigns, managing the deployment process from start to finish. This includes strategy and execution through reporting, inclusive of personalization and targeting principles, A/B testing, list maintenance and product analytics. A vital member of the email team, this position reports to the Email Marketing Manager.

What You Need

3+ years of experience in digital marketing and strategy

2+ years of experience with Oracle or Salesforce Marketing Cloud

Experience with ••••••••, Figma and other project management tools

Demonstrated use of analytical and problem-solving skills to drive marketing results

What You Would Do

• Management of email campaigns to provide strategic leadership in augmenting the team’s email program. This includes audience segmentation and analysis, growth strategy, and promotion of email campaign best practices.

• Work with the tech/dev and creative teams to implement scalable email campaigns and provide expert direction.

• Leverage data-driven decision making and a deep understanding of email best practices to analyze current email programs and optimize performance.

• Deliver insights based off of email and web traffic data to further grow audience and engagement and drive the further enhancements and personalization of email campaigns.

• Execute key operational tasks, from creative setup and HTML coding, to A/B testing, QA, and deployment.

• Impeccable attention to detail.

Benefits

· Health insurance (agency contribution of 50%-75%)

· Host of supplemental policies to include, long-term, short-term & life

· 401k

· Paid Time Off

· Ongoing training opportunities

· Competitive family & medical leave policies

· 10 paid holidays