Marketing Automation Specialist — United States

Title Marketing Automation Specialist

Duration: 12 Months (Possible Extension) upto 30 Month(s)

Location: 100% Remote

Work Schedule: 40 Hours per Week

Experience Required: 8–10+ Years

Job Summary

We are seeking a highly skilled and hands-on Marketing Automation Specialist with 8–10+ years of experience in Salesforce Marketing Cloud (SFMC), marketing automation, and cross-channel campaign execution.

The ideal candidate will be responsible for designing, building, optimizing, and executing personalized marketing campaigns across email, business messaging, and web platforms. This role requires strong technical expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, SQL, AMPscript, and marketing automation tools.

The successful candidate will collaborate with cross-functional teams, translating marketing strategies and business requirements into scalable, data-driven campaign experiences while ensuring technical accuracy, quality, and timely delivery.

Key Responsibilities

• Design, build, and optimize multi-step customer journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder.

• Develop and manage dynamic content personalization using AMPscript, SSJS, and tools such as Movable Ink.

• Manage audience segmentation, data extensions, campaign logic, and governance across multiple marketing channels.

• Utilize Account-Based Marketing (ABM) platforms such as Demandbase or 6sense to support targeted marketing initiatives.

• Integrate Salesforce Data Cloud capabilities to enable real-time audience insights, segmentation, and campaign personalization.

• Write and optimize SQL queries for audience segmentation, data management, and campaign performance analysis.

• Build, deploy, and maintain event registration pages, webinar pages, landing pages, and web forms using platforms such as Splash or RainFocus.

• Apply basic HTML, CSS, and JavaScript skills to develop and troubleshoot marketing content and forms.

• Support multi-channel marketing initiatives across email, Business messaging, and web experiences.

• Collaborate with Marketing Technology, Analytics, Creative, and other stakeholders to translate business requirements into technical execution plans.

• Ensure campaign quality through testing, troubleshooting, tagging standards, data governance, and deployment best practices.

• Monitor campaign performance and provide insights to improve engagement, conversion, and overall marketing effectiveness.

• Participate in team meetings, communicate project updates, and recommend improvements to existing processes and automation workflows.

Required Qualifications

• 8–10+ years of hands-on experience in marketing automation and Salesforce Marketing Cloud.

• Strong expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder.

• Hands-on experience with Salesforce Data Cloud and Salesforce CRM.

• Experience with ABM platforms such as Demandbase or 6sense.

• Strong knowledge of AMPscript, SSJS, and SQL for audience segmentation and dynamic personalization.

• Experience managing data extensions, audience creation, automation workflows, and campaign execution.

• Proficiency in HTML, CSS, and JavaScript for web forms, landing pages, and content troubleshooting.

• Experience with dynamic content personalization tools such as Movable Ink.

• Strong understanding of multi-channel marketing campaign execution and customer journey management.

• Excellent communication, analytical, organizational, and project management skills.

Preferred Qualifications

• Experience with messaging Business API or other business messaging platforms.

• Familiarity with event management platforms such as Splash, RainFocus, and Zoom.

• Experience with Highspot for content management, measurement, and attribution.

• Knowledge of marketing analytics and reporting tools such as Tableau.

• Familiarity with campaign tagging strategies, funnel conversion metrics, and marketing performance measurement.

• Salesforce Marketing Cloud certifications are a plus.

Ideal Candidate Profile

• Strong technical and hands-on marketing automation professional.

• Able to independently manage complex campaign automation and execution.

• Comfortable working in a fast-paced, collaborative environment.

• Strong problem-solving skills with the ability to translate business requirements into technical solutions.

• Proactive communicator with a continuous improvement mindset.

• Capable of managing multiple priorities while maintaining high standards of quality and accuracy.

Interview Process

• Round 1: Initial screening and background discussion.

• Round 2: Technical interview focused on Salesforce Marketing Cloud, automation tools, SQL, and campaign execution.

• Round 3 (If Required): Additional technical and business-context discussion.

Interview Duration: Approximately 30 minutes per round.

xYDpT7 stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, xYDpT7 combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

xYDpT7 connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals. To learn more, please visit ••••••••

xYDpT7 is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.