Lifecycle Marketing Specialist — Irvine, CA

Position Summary

Responsible for playing a pivotal role in our marketing team, focusing on engaging, nurturing, and progressing leads through the customer lifecycle. Drives top-of-funnel marketing initiatives, including lead onboarding, welcome and nurture journeys, audience segmentation, and engagement programs, while supporting mid-funnel marketing efforts in partnership with sales teams. Proficient in designing, building, and managing email and SMS marketing campaigns. Excels in audience segmentation, campaign performance analysis, lead nurturing strategy development, and optimization efforts to maximize engagement and conversion rates.

Responsibilities

• Subject-matter expert for our customer engagement platforms (Braze, Salesforce), accountable for platform strategy, configuration, data integrations, governance, and best-practice adoption.

• Designs and implements integrated marketing campaigns, specifically email and SMS, using customer engagement platforms such as Braze and Salesforce.

• Manages end-to-end execution of lifecycle initiatives, including copy and asset development, audience segmentation, campaign and journey setup, QA, testing, and deployment.

• Identifies opportunities for improvement in the customer journey; segments audiences for targeted and personalized communications, delivering tailored messages to specific targeted cohorts.

• Partners with upper management to define the platform roadmap and lifecycle strategy, evaluating new features, capabilities, and vendors, and prioritizing enhancements that improve scale, personalization, and efficiency.

• Monitors campaign performance and leads progression to make data-driven adjustments to improve conversion rates.

• Collaborates with creative, content, and compliance teams to ensure cohesive, compliant, and effective campaign execution.

• Provides regular reporting and insights on campaign performance to key stakeholders by using learnings to guide future initiatives.

• Acts as the lifecycle and platform point of contact for cross-functional partners (Product, Data, Engineering, Compliance), leading intake, setting standards and SLAs, and guiding technical decisions on data, triggers, and integrations.

• Performs other duties and projects assigned.

Requirements

• Bachelor’s Degree preferred, and/or or minimum of four (4) + years’ experience working in a similar field.

• Strong knowledge of email and SMS marketing best practices; ability to analyze data and make strategic adjustments to improve campaign performance.

• Proven experience in marketing and CRM tools in email and SMS (e.g. Braze, Iterable, Salesforce ,etc.). Technical expertise in setting up action triggered one-off marketing campaigns, building user journeys and segmentation.

• Strong written communication skills (copywriting experience is a plus).

• Proficiency in developing and executing lead nurturing programs.

• Familiarity with A/B testing, segmentation, and personalization techniques.

• An experimental mindset and a track record of effectively ideating, executing, and deriving meaningful insights from experiments.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Effective organizational and time management skills.

• Exceptional verbal, written and interpersonal communication and collaboration skills.

Why work for #teamloanDepot:

• Aggressive compensation package based on experience and skill set.

• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.

• Work with other passionate, purposeful, and customer-centric people.

• Extensive internal growth and professional development opportunities including tuition reimbursement.

• Comprehensive benefits package including Medical/Dental/Vision.

• Wellness program to support both mental and physical health.

• Generous paid time off for both exempt and non-exempt positions.

About TKa8fK6jt

jmHSBBGPq (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, jmHSBBGPq has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, jmHSBBGPq enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, jmHSBBGPq is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.

Base salary is one piece of our total rewards package and is structured within a range so you can progress as you grow in the role. For this position, the anticipated annual base salary range is $88,000 to $105,500. Actual compensation will depend on your skills, experience, qualifications, and the work location tied to our geographic pay structure.

We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.