Demand Generation & Marketing Technology Specialist — United States

Role at a glance

Title: Demand Generation & Marketing Technology Specialist

Department: Marketing & Partnerships

Reports to: Director of Growth Marketing

Location: Remote US

Proposed salary: $75,000–$85,000 base, plus performance bonus

About the role

tBHDdnb helps mid-market distributors and manufacturers plan inventory and demand with AI plus the expertise of a team of former planners. We are growing new-business bookings aggressively in 2027, and marketing owns a large share of the pipeline that gets us there.

This role is the hands-on engine of that pipeline. You will turn our website into a conversion machine, run our paid media program with our agency, build email programs that move the right segments to a sales conversation, and own the marketing data and tools that tell us what is working. You will be the person who goes deepest into the data on the marketing side: you find the leak in the funnel, propose the fix, ship it and measure it.

What you'll own (80% demand generation)

1. Website & conversion rate optimization

• Own CRO (Conversion Rate Optimization) for the website: maintain a prioritized testing backlog and test calendar, and deliver a monthly CRO performance readout.

• Own the conversion performance of •••••••• end to end: traffic → engagement → form fill / demo booking → Qualified Lead.

• Go deep on behavior: session recordings, heatmaps, scroll depth, dead and rage clicks (Microsoft Clarity), funnel and path analysis (GA4), and form and meeting-booking performance (HubSpot, Chili Piper).

• Build and run a structured experimentation roadmap: hypotheses, prioritization (impact vs. effort), A/B tests, and documented results.

• Monitor site health that hurts conversion: broken forms or scripts, page speed and Core Web Vitals, tracking gaps. Build and update pages and landing pages directly in WordPress, and brief our web agency on larger builds, fixes and the website V2 content update.

2. Paid media management & reporting

• Co-manage our paid program with our agency across Google, Bing, LinkedIn, Reddit, Meta, ChatGPT, G2 Ads and YouTube.

• Recommend and lead tests

• Own budget pacing, audience strategy, offer and landing-page alignment, and conversion tracking (including offline conversions from HubSpot back to the ad platforms).

• Report on paid performance in business terms: cost per QL, cost per SQO, CAC and ROI by channel and campaign.

3. Marketing analytics & attribution

• Be the marketing-side analytics owner across GA4, Google Search Console, Clarity and HubSpot, working hand in hand with our RevOps lead (who owns the CRM and sales-side data).

• Maintain our funnel reporting: QL → SQO → Closed Won conversion, time to convert, and pipeline and revenue by channel and campaign.

• Keep attribution clean: UTM governance, source/channel definitions, lifecycle-stage dates, and data-quality fixes with RevOps.

4. Email marketing, segmentation & nurture

• Build and run nurture programs that move leads to a sales conversation: new-lead nurture, re-engagement, and recycled/closed-lost nurture.

• Segment our database by persona (supply chain, operations, finance, IT), industry, company size, ERP and funnel stage, and personalize accordingly.

• Support execution of our monthly newsletter (Supply Chain Pulse) and our 1:many ABM email programs.

• Test subject lines, offers, timing and content; own deliverability, list hygiene and email performance reporting.

5. Marketing technology & automation

• Be our HubSpot Marketing Hub power user: build and maintain marketing workflows, lead scoring, forms, lists and segments, campaigns and reporting. RevOps is the HubSpot admin of record and owns lifecycle stages, shared properties and CRM configuration; you partner with them on any change that touches those.

• Keep the marketing stack (see Our tech stack below) healthy day to day: tracking, integrations, routing, visitor identification and data flowing correctly into HubSpot.

• Evaluate, implement and document new tools (e.g., A/B testing, HubSpot tier upgrade), and look for ways to automate repetitive work, including with AI.

Where you'll flex (≈20%)

We are a lean team, and everyone wears more than one hat. Depending on priorities, you'll help with:

• Content: landing-page and email copy, case study and blog support, basic on-page SEO.

• Social media: scheduling and supporting company and community posts.

• Events & webinars: registration pages, promotion, follow-up sequences and event ROI tracking for trade shows and webinars.

• Campaign launches: helping get integrated campaigns out the door.

Our tech stack

You don't need to know every tool on day one, but you'll work in most of them weekly.

• CRM & marketing automation: HubSpot (Marketing Hub + CRM)

• Website / CMS: WordPress

• Web analytics & behavior: Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, RB2B

• Conversion & routing: Chili Piper

• Experimentation: A/B testing tools

• SEO: Ahrefs

• Paid media: Google Ads, Microsoft Advertising (Bing), LinkedIn Ads, Reddit Ads, YouTube; 2027 tests: Meta, ChatGPT ads, G2 ads

• Reviews & buyer intent: G2

• Sales engagement & call intelligence (shared with Sales): Salesloft, Attention

• Content & design: Canva

What we're looking for

Must have:

• 3–5 years in B2B demand generation or growth marketing, ideally at a SaaS company with a sales-led motion.

• Proven CRO track record: you've run A/B tests, analyzed behavior data and can show the lift you drove.

• Advanced HubSpot skills (workflows, lead scoring, lifecycle stages, segmentation, reporting). HubSpot certifications a plus.

• Strong GA4 and Google Tag Manager skills; comfortable with Clarity, Hotjar or similar; hands-on with WordPress (or a similar CMS) and landing-page builders.

• Hands-on paid media experience on Google and LinkedIn, including managing an agency and reporting to pipeline.

• Strong email marketing and segmentation skills.

• Analytical and numerate: comfortable in Excel/Sheets, building dashboards

• Uses AI tools daily to work faster and smarter.

Nice to have

• Experience in supply chain, ERP, manufacturing or distribution software.

• Experience with tools in our stack beyond HubSpot (e.g., Chili Piper, RB2B, Ahrefs)

• Basic HTML/CSS for landing pages and tracking.

• Experience marketing to finance and operations buyers.