Web, Search and Paid Media Manager — Nashville, TN

Web, Search, & Paid Media Manager

Parking Management Company (PMC) | Remote - Nashville, TN | Full time

PMC is looking for a hands-on, systems-minded Web, Search & Paid Media Manager to lead the day-to-day management and growth of our B2B and B2C websites. You’ll build and improve web pages, own SEO strategy, support marketing campaigns, and help launch a growing paid media program.

A major part of the role will be building and managing a large library of SEO-focused location pages. You’ll also work with marketing, product, technology, sales, freelancers, and part-time Landing Page Specialists to make our digital programs effective and easier to scale.

Compensation: $75,000 - $95,000

What You'll Do

Manage and improve our websites

• Manage PMC’s B2B website, ••••••••, and B2C website, ••••••••, in our custom WordPress CMS.

• Build and maintain web pages and landing pages for campaigns, programs, partners, and promotions.

• Partner with Product and Tech on page templates, site requirements, components, and releases.

• Improve site speed, mobile usability, accessibility, and conversion.

• Find ways to make our CMS and publishing process faster and more consistent.

Support B2B and B2C campaigns

• Work with our B2B and B2C marketing leaders to execute campaigns for both audiences.

• Build landing pages, forms, and calls to action that support B2B lead generation and B2C sign-ups.

• Manage incoming web requests and timelines based on agreed marketing priorities.

• Ensure forms and conversions are tracked and routed accurately to sales and marketing systems.

Build our location landing page program

• Lead the creation and ongoing management of thousands of SEO-focused pages for cities, neighborhoods, destinations, venues, airports, and other high-value parking locations.

• Develop page templates, content requirements, keyword guidelines, and a repeatable quality review process.

• Hire, train, and direct part-time Landing Page Specialists and freelancers.

• Make sure pages connect to the right parking locations, reservations, and dynamic content.

• Prioritize and update pages based on search demand and performance.

Lead SEO and generative engine optimization

• Own SEO strategy across both websites, including keyword research, competitor analysis, and technical audits.

• Improve website content, page titles, metadata, internal linking, structured data, and site structure.

• Work with developers on crawlability, indexing, mobile usability, and page performance.

• Maintain accurate business listings and support local search visibility.

• Improve PMC’s visibility and accurate representation in AI-generated search results and answers.

• Create useful content that answers parker and client questions and reflects PMC’s expertise.

• Monitor AI search experiences, test approaches, and share findings, limitations, and opportunities.

Help grow paid media

• Help launch PMC’s paid search and paid social programs using focused budgets and a test-and-learn approach.

• Build, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other platforms as the program grows.

• Support B2B lead generation and B2C acquisition, including membership and app launch campaigns.

• Monitor spending, cost per lead or acquisition, lead quality, and return on ad spend.

Measure results and collaborate

• Maintain reliable conversion tracking, campaign tagging, and reporting in Google Analytics 4 and advertising platforms.

• Report on traffic, rankings, leads, sign-ups, and channel performance, and recommend next steps.

• Partner with marketing and sales teams to connect digital results to business outcomes.

• Coordinate with internal teams, agencies, and vendors on digital marketing initiatives.

What You Bring

• Demonstrated experience managing websites and SEO programs.

• Hands-on experience building and editing pages in WordPress or a similar CMS.

• Experience with large-scale or location-based landing page programs.

• Experience directing freelancers, contractors, or junior team members and supporting multiple internal stakeholders.

• Proficiency with Google Ads, Google Analytics 4, Google Search Console, and keyword research tools.

• Experience with GEO or related optimization for AI-powered search and answer engines.

• Working knowledge of technical SEO, structured data, and landing page optimization.

• Strong analytical, writing, project management, and communication skills.

• A bachelor’s degree in marketing, communications, business, or a related field—or equivalent practical experience.

Nice To Have

• Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or transportation.

• Hands-on paid search and paid social experience, or a strong interest in growing into paid media ownership.

• Familiarity with CRM systems, lead attribution, and marketing automation.

• Google Ads or Google Analytics certifications.

Work Setup and Benefits

This is a remote role. The position involves frequent computer use and communication across digital tools. Work-related personal phone usage will be reimbursed according to company policy.

Eligible employees may have access to:

• Medical, dental, and vision insurance

• 401(k)

• Supplemental life and critical illness insurance

• Bonus opportunities

• Paid time off and paid training

• Internal leadership development

• Tuition assistance through Bellevue University, up to $5,250 per year

• Nationwide discounts through Perks at Work

Parking Management Company is an Equal Opportunity Employer. We make employment decisions based on job-related qualifications, merit, and business needs. PMC does not discriminate based on any status protected by applicable law and provides reasonable accommodations during the application process and employment.