Digital Marketing Coordinator — New York, NY

Digital Marketing Coordinator

Location: New York, NY

Work Arrangement: Hybrid – 3 Days Onsite

Compensation: $70,000–$87,000+ | Overtime & Bonus Eligibility Upon Full-Time Employment

Industry: Global Law Firm | Marketing & Business Development

Position Overview

XABBP rb74sbQH is representing a prestigious international law firm seeking a talented and proactive Digital Marketing Coordinator to join its New York office. This position offers an opportunity to contribute to sophisticated digital marketing, content development, and business development initiatives across a global legal platform.

The successful candidate will support website management, digital campaigns, social media strategy, content creation, SEO, analytics, and marketing technology initiatives while collaborating with colleagues across the United States and international offices.

Working closely with senior marketing leadership, this professional will play an integral role in strengthening the firm's digital presence, enhancing brand visibility, and supporting strategic marketing initiatives.

Key Responsibilities

Website Management & Digital Content

• Create, edit, publish, and maintain website content, including attorney biographies, practice descriptions, industry pages, thought leadership, events, and campaign materials.

• Support website accuracy, brand consistency, user experience, search visibility, and client engagement.

• Participate in content management system enhancements, platform upgrades, and website development initiatives.

• Assist with website testing, content migration, quality assurance, and ongoing optimization.

• Collaborate with international digital marketing teams on website updates, content workflows, and platform improvements.

• Maintain digital content across additional channels, including video, podcasts, and online publications.

• Support the firm's presence across business directories and relevant digital platforms.

Social Media & Digital Communications

• Draft, schedule, publish, and monitor social media content across professional platforms, including LinkedIn and Instagram.

• Develop content supporting attorney achievements, thought leadership, firm announcements, events, awards, and marketing campaigns.

• Create branded graphics, promotional materials, and digital assets.

• Monitor engagement metrics and identify opportunities to strengthen social media performance.

• Collaborate with internal stakeholders to promote effective social media practices and consistent brand messaging.

• Support initiatives designed to increase attorney engagement and digital visibility.

Graphic Design & Digital Asset Development

• Create and edit marketing materials using Adobe Photoshop, Adobe Creative Suite, and related design tools.

• Develop social media graphics, invitations, sponsorship advertisements, presentations, newsletters, brochures, and event collateral.

• Maintain consistency with established branding and visual identity guidelines.

• Source, organize, and manage approved imagery and digital marketing assets.

• Coordinate with external designers and creative vendors when necessary.

SEO, Generative Engine Optimization & Analytics

• Support search engine optimization (SEO) initiatives to improve website visibility, traffic, and engagement.

• Assist with Generative Engine Optimization (GEO) strategies to enhance content visibility across AI-enabled search platforms.

• Track website traffic, social media engagement, and digital campaign performance.

• Prepare analytics reports highlighting performance trends, engagement metrics, and recommendations for improvement.

• Collaborate with external digital agencies and internal teams to implement optimization strategies.

• Stay informed about emerging trends in digital marketing, artificial intelligence, search technologies, and analytics.

Email Marketing, CRM & Campaign Management

• Coordinate the development and distribution of newsletters, client alerts, event invitations, and email marketing campaigns.

• Support CRM database management, audience segmentation, mailing lists, and targeted communications.

• Monitor email campaign performance and identify opportunities to improve engagement.

• Collaborate with marketing and business development teams to ensure campaign accuracy, consistency, and timely execution.

• Assist with marketing automation and digital communication workflows.

Business Development & Strategic Marketing Support

• Support marketing and business development initiatives, including events, sponsorships, awards, directory submissions, and client communications.

• Conduct research on prospective clients, competitors, industries, and market developments.

• Assist with pitch materials, proposals, and requests for proposals (RFPs).

• Coordinate marketing calendars, project timelines, campaign deliverables, and internal communications.

• Collaborate with attorneys and business services professionals to develop and execute marketing initiatives.

• Participate in digital strategy discussions and recommend improvements to existing processes.

• Support training and adoption of marketing technologies and digital platforms.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

• 3–4 years of marketing experience, preferably within a law firm, financial services organization, or professional services environment.

• Demonstrated experience managing website content, digital campaigns, and social media platforms.

• Strong proficiency with Microsoft Word, Excel, and PowerPoint.

• Experience using content management systems and digital publishing platforms.

• Familiarity with CRM and email marketing platforms.

• Kentico CMS or comparable enterprise content management platforms.

• Adobe Photoshop, Adobe Creative Suite, or similar graphic design software.

• InterAction CRM or comparable relationship management platforms.

• Vuture or similar email marketing and campaign management systems.

• SEO, GEO, website analytics, and digital performance reporting.

• Social media scheduling and analytics tools.

• Experience supporting website redesigns, CMS upgrades, or digital transformation projects.

• Familiarity with emerging AI tools and their application to digital marketing.