Social Media Manager — Detroit Metropolitan Area

yT3V WYu fmJQ | Southfield, Michigan | Full-Time | In-Person

About g5c4 5waFsjV JV5 is a growing Michigan personal injury law firm exclusively dedicated to representing car accident victims. Founded in 2016, our firm has grown to approximately 10 attorneys and more than 50 legal professionals, recovering over $150 million for clients.

We've invested significantly in building our brand through television, digital advertising, and community engagement. Now, we're ready to make social media a major part of our growth strategy.

We're looking for an experienced Social Media Manager who knows how to build an audience, create content that gets noticed, and deliver measurable results.

About the OpportunityThis is a newly created, high-impact position with the opportunity to build and lead sVPF Re3'v social media presence.

We are seeking a creative, strategic, and results-driven professional who has successfully grown social media accounts for established businesses or brands.

This is not a traditional social media maintenance role. We want someone who can take ownership of our social media strategy, develop compelling content, build an engaged audience, and turn our social platforms into powerful brand-building channels.

You will work directly with firm leadership, attorneys, and our marketing team to develop and execute a comprehensive strategy across Facebook, Instagram, TikTok, YouTube, and LinkedIn.

The ideal candidate combines creative storytelling, hands-on content production, paid social advertising expertise, and a proven ability to grow audiences.

Your mission: Build our audience. Grow engagement. Elevate our brand. Deliver results.

Key ResponsibilitiesSocial Media Strategy & Audience Growth

• Develop and execute a comprehensive organic social media strategy focused on audience growth, engagement, and brand awareness.

• Build sVPF Re3'v social media presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.

• Establish measurable growth objectives for followers, reach, engagement, video views, and brand visibility.

• Identify emerging trends, platform opportunities, and creative strategies that differentiate HSqY pQu from competing firms.

• Develop and manage a consistent content calendar aligned with business objectives.

• Monitor competitors, industry trends, and platform performance to identify growth opportunities.

Content Creation & Video Production

• Develop original, engaging, and shareable content that connects with audiences throughout Michigan.

• Lead short-form video strategies across Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.

• Work directly with the firm's founder, attorneys, and staff to develop compelling content ideas.

• Plan and direct video shoots, interviews, behind-the-scenes content, educational videos, and community-focused storytelling.

• Coordinate filming, editing, graphics, captions, and publishing.

• Create content that builds brand recognition, encourages engagement, and expands our reach to new audiences.

• Maintain a consistent brand voice, visual identity, and professional image across all platforms.

Paid Social Media Advertising

• Develop, launch, and optimize paid social media campaigns, primarily through Meta Ads Manager.

• Manage campaign budgets, audience targeting, retargeting, and creative testing.

• Evaluate campaign performance and optimize for reach, engagement, website traffic, leads, and other business objectives.

• Integrate paid and organic social strategies to maximize audience growth and brand visibility.

• Monitor advertising performance and recommend budget allocations based on measurable results.

Analytics & Performance Management

• Establish and track key performance indicators across all social platforms.

• Monitor follower growth, reach, impressions, engagement rates, video views, and audience development.

• Analyze content performance to identify what drives meaningful engagement and growth.

• Provide regular performance reports and strategic recommendations to the Chief Marketing Officer.

• Continuously test new content formats, creative approaches, and distribution strategies.

• Take ownership of results and make data-driven adjustments to improve performance.

What We're Looking ForRequired Qualifications

• 5+ years of professional social media marketing experience, with direct responsibility for strategy, content development, and audience growth.

• Proven success growing business or brand social media accounts from a limited following into a substantial, engaged audience.

• Demonstrated ability to provide measurable before-and-after results, including follower growth, reach, engagement, and video performance.

• Strong experience developing and executing organic social media growth strategies.

• Hands-on experience managing paid advertising campaigns through Meta Ads Manager.

• Proven success creating or directing engaging short-form video content.

• Strong understanding of social media algorithms, platform trends, audience behavior, and content optimization.

• Ability to independently develop strategies, generate creative ideas, and execute campaigns.

• Strong analytical skills and experience using social media reporting tools.

• Excellent communication, organization, and project management skills.

• Experience managing social media for established businesses or brands, beyond personal accounts.

• Ability to work full-time, in person, at our Southfield, Michigan office.

Preferred Qualifications

• Experience managing social media for professional services, legal services, healthcare, or consumer-facing businesses.

• Experience with video editing, photography, and content production tools.

• Familiarity with Adobe Creative Suite, Canva, CapCut, or similar creative platforms.

• Experience working with executives, business owners, or professional spokespersons to develop engaging content.

• Knowledge of influencer partnerships, community engagement, and emerging social media platforms.

• Bachelor's degree in marketing, communications, digital media, or a related field.

What Success Looks LikeThis is a performance-driven position where success is measured by audience growth, content effectiveness, and brand impact — not simply the number of posts published.

Key performance indicators include:

• Consistent growth in followers across priority social media platforms.

• Increased organic reach, impressions, and video views.

• Higher engagement rates, including comments, shares, saves, and meaningful audience interactions.

• Development of high-performing video content that reaches new audiences.

• Increased brand recognition and social media visibility throughout Michigan.

• Improved paid social media campaign performance and efficiency.

• Consistent execution of a strategic, high-quality content program.

• Measurable contributions to website traffic, inquiries, and business growth.

Why Join HSqY pQu?At HSqY pQu, you'll have the opportunity to build something significant.

We are an established, growing law firm with a strong brand, a substantial advertising presence, and a commitment to investing in social media as a major growth channel.

Unlike positions where you're simply maintaining existing accounts, this role gives you the opportunity to develop the strategy, shape the creative direction, and build an audience from the ground up.

You'll work closely with leadership, have the ability to bring new ideas to life, and see the direct impact of your work.

We're looking for someone who is creative, ambitious, competitive, self-motivated, and passionate about building successful social media brands.

If you thrive on challenges, enjoy creating content that gets attention, and have the results to prove your expertise, we want to hear from you.

How to ApplyWe are specifically seeking candidates with demonstrated social media audience growth experience.

Along with your resume, please provide:

• Three business or brand social media accounts you have helped grow, including links and your specific role.

• Measurable growth results, including starting and ending follower counts, timeframe, and improvements in reach or engagement.

• Your most successful social media growth accomplishment, including the strategy you developed and the results achieved.

• Paid social advertising experience, including platforms, approximate monthly budgets managed, and campaign performance.

• Examples of high-performing content you personally created or directed.

We are particularly interested in candidates who can demonstrate that they have successfully built an engaged social media audience through creativity, strategy, and consistent execution.

Compensation & BenefitsKajy TMR offers a competitive compensation package and the opportunity to play a key role in the firm's continued growth.

Benefits include:

• 401(k)

• Health insurance

• Dental insurance

• Vision insurance

• Paid time off

If you've successfully built social media audiences for businesses and are ready to take ownership of a major growth initiative, apply today to join HSqY pQu.