Performance Marketing Manager — Nashville, TN

Job Title: Performance Marketing Manager

Reports To: Marketing Lead, Multi-Charity and Sports

Job Type: Full-Time

Location: Nashville, TN, United States, or Toronto, ON, Canada, Onsite -Hybrid

Restriction: This opportunity is for candidates residing in the locations specified above

Compensation: $75,000 to $100,000 Annually + Benefits

The PyjcrSH 2YEhGJRuR 9WM34BPgKB

PyjcrSH 2YEhGJRuR 9WM34BPgKB has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

If you are interested in this role but have any questions, concerns, or suggestions before applying, please don’t hesitate to contact us at ••••••••.

The Client

The client's company was founded in 2010. They provide online and in-venue fundraising technology used by some of the world’s most notable nonprofit organizations.

They are disrupting the fundraising model—helping charitable organizations raise funds through their electronic raffle solutions, grow recurring donations, build on their donor datasets, deepen engagement across their donor databases, and achieve record donor revenues.

As a leading provider of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, they’ve helped over 500 charitable organizations raise more than $1 billion on their platform to date—and they’re only just getting started.

The Role

They’re looking for a strategic, results-driven Performance Marketing Manager to own paid search and paid social for their in-house marketing team. You’ll manage and scale a growing portfolio of fundraising campaigns across multiple verticals—from professional and amateur sports to charitable foundations and community organizations—with full ownership of Google Ads, Microsoft Advertising, and Meta, plus the freedom to test emerging channels.

This is deliberately a hands-on and strategic role. The client’s paid portfolio is already healthy and performing—they want someone who can bring the vision, forecasting, and testing discipline to take it to the next level: sharper budget allocation across campaigns, a clear test-and-learn roadmap, and a point of view on where the next dollar of spend should go.

Responsibilities

• Design, plan, manage, and optimize paid search (Google Ads, Microsoft Advertising) and paid social (Meta and emerging platforms) campaigns that drive player and donor acquisition across multiple fundraising verticals.

• Own budget management and pacing across a concurrent portfolio, allocating spend to maximize ROAS and hit acquisition and revenue targets for each partner, vertical, and campaign period.

• Set and drive the paid media roadmap—a structured test-and-learn agenda across audiences, creative, bidding, and placements—and turn wins into repeatable playbooks.

• Develop bid strategies, audience segmentation, and creative testing frameworks that improve CPA, ROAS, CTR, and conversion rates.

• Run compliant campaigns within regulated gaming and lottery advertising rules (e.g., Meta Special Ad Categories, Google gambling policies, and provincial/state requirements).

• Establish and maintain authoritative performance reporting and year-over-year tracking; turn data into clear insights and recommendations for internal leadership and partners.

• Identify and evaluate new paid channels, formats, and audiences to grow the portfolio, and make the case for where incremental investment will pay off.

• Partner with creative, email/CRM, analytics, product, and client-facing teams to deliver a seamless journey from ad click to sign-up, purchase, and retention.

• Forecast performance, set targets, and report on the effectiveness of paid initiatives.

Requirements

• A Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• Minimum 5 years in paid media/performance marketing, with a proven track record managing paid search and paid social at scale.

• Deep, hands-on expertise with Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, and with Meta Ads Manager (TikTok or other social platforms a plus).

• Strong command of budget pacing, bid strategy, audience building, and creative testing across a multi-campaign portfolio.

• Fluency in measurement and attribution—GA4, platform reporting, and building and maintaining performance trackers—with the ability to turn data into action.

• Strategic thinker and portfolio operator: able to set a paid media roadmap, forecast outcomes, and prioritize investment across competing campaigns rather than only executing tactics.

• Familiarity with marketing automation and CRM tools, and an understanding of how paid connects to the full funnel.

• Excellent communication and copywriting skills.

• Comfortable managing multiple concurrent campaigns, budgets, and stakeholders.

• Experience with regulated advertising (gaming, lottery, or gambling) and/or the non-profit and fundraising sector is a strong asset.