Social Media & Content Strategy Manager — Farmington Hills, MI

Social Media & Content Strategy Manager

xSSq3a mxDDxnkQ2 v7Drn is one of the fastest-growing RIAs in the country, with 16 offices today, three additional locations already planned for 2027, and a long-term vision of expanding to more than 100 offices nationwide.

To support that growth, we're seeking a creative, strategic, and results-driven Social Media & Content Strategy Manager to lead and elevate our social media presence.

This role goes beyond creating and scheduling posts. We're looking for a marketing professional who can develop the strategy behind our social channels, identify opportunities for audience growth and engagement, and create content that strengthens our brand, attracts prospective clients, and helps us connect with top financial advisor talent.

You'll serve as the primary owner of our social media strategy, helping determine what content we create, who we're trying to reach, how we engage our audiences, and how we measure success. You'll collaborate with an established marketing team that includes a dedicated Creative Lead and Graphic Designer, allowing you to focus on strategy, content direction, audience development, and results while partnering with internal experts to bring ideas to life.

As FFG continues its rapid growth trajectory, social media plays an increasingly important role in attracting prospective clients, strengthening brand awareness, and connecting with top advisor talent. This position will have a direct impact on how our story is told, how our brand is perceived, and how we continue to scale our business nationwide.

Success in this role comes from identifying the right stories to tell, understanding target audiences, developing effective content strategies, and translating engagement into measurable business impact. This is an opportunity for someone who wants to build and shape a growing brand's social media presence rather than simply maintain an existing content calendar.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute a comprehensive social media strategy aligned with FFG's brand, target audiences, business goals, and marketing initiatives.

• Serve as the primary owner of FFG's social media roadmap, identifying content opportunities, campaigns, and initiatives that drive audience growth, engagement, brand awareness, recruiting success, and business results.

• Manage and grow FFG's presence across platforms including LinkedIn, Instagram, Facebook, YouTube, and TikTok.

• Identify opportunities to increase reach, engagement, website traffic, lead generation, and overall business impact through organic and paid social initiatives.

• Stay current on platform updates, social media trends, emerging channels, audience behavior, and industry best practices.

• Continuously test, evaluate, and refine content strategies, formats, and campaigns using performance data and insights.

Content Strategy & Brand Storytelling

• Lead content ideation and campaign development by identifying stories, trends, topics, and opportunities that resonate with target audiences.

• Develop, coordinate, and publish engaging content across FFG's social media channels, including written posts, graphics, photography, video, and short-form content.

• Partner with FFG's Creative Lead, Graphic Designer, advisors, leadership, and internal teams to plan and execute high-quality content.

• Create compelling social media copy, captions, headlines, scripts, and campaign messaging that aligns with FFG's voice and brand standards.

• Develop and manage a strategic content calendar that supports brand awareness, recruiting efforts, event promotion, advisor visibility, and business development initiatives.

• Ensure consistent messaging and visual branding across all social channels.

Community Engagement

• Monitor and engage with followers by responding to comments, messages, mentions, and relevant conversations in a professional and timely manner.

• Foster an active and positive online community while strengthening audience engagement and brand perception.

• Monitor audience sentiment and escalate client-specific, sensitive, or compliance-related inquiries to the appropriate teams.

Analytics & Performance

• Establish and track key performance indicators (KPIs), including audience growth, engagement, reach, website traffic, and lead generation.

• Analyze content and campaign performance to identify trends, opportunities, and areas for improvement.

• Use data and performance insights to continually optimize strategy and content effectiveness.

• Prepare and present performance reports, recommendations, and growth opportunities to leadership.

Events & Real-Time Content

• Attend company events, seminars, community initiatives, and partnership activations to identify and create engaging content opportunities.

• Collaborate with internal creative resources to capture photos, videos, interviews, and behind-the-scenes content.

• Provide timely social media coverage of select events, including occasional evening or weekend support when needed.

Collaboration & Brand Development

• Partner with marketing, recruiting, advisors, and leadership teams to create authentic content that highlights FFG's people, expertise, culture, partnerships, and community involvement.

• Work with appropriate internal teams to ensure content complies with regulatory requirements and company policies.

• Strengthen FFG's brand presence by ensuring social content consistently reflects the organization's values, professionalism, and standards.

• Stay informed on emerging marketing technologies, content creation tools, and social media innovations that can enhance FFG's digital presence.

Qualifications

• 4+ years of experience in social media management, digital marketing, content marketing, communications, brand marketing, or a related field.

• Proven success developing social media strategies, growing online audiences, and driving meaningful engagement and business results.

• Strong understanding of LinkedIn, Instagram, Facebook, YouTube, TikTok, and other social platforms, including platform-specific best practices and trends.

• Excellent content creation, writing, editing, storytelling, and communication skills.

• Experience collaborating with designers, videographers, photographers, content creators, and cross-functional teams to bring campaigns and content strategies to life.

• Data-driven mindset with experience analyzing social media performance metrics and using insights to guide decision-making.

• Strong organizational, project management, and prioritization skills with the ability to manage multiple initiatives simultaneously.

• Highly self-motivated, creative, adaptable, and comfortable taking ownership of projects from concept through execution.

• Confidence representing the brand on-camera when appropriate.

Preferred Qualifications

• Experience with paid social advertising, campaign management, audience growth, lead generation, and social media analytics.

• Experience in financial services, wealth management, professional services, or another regulated industry.

• Experience with photography, videography, video editing, or executive/personal brand management.

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.