Social Media Manager — San Francisco, CA — LinkedIn — 4487949477

About The Role

The role owns the social media presence across LinkedIn, X, Instagram, TikTok, and YouTube — turning brand positioning and product launches into content that grows audience, engagement, and pipeline contribution.

Reporting into the marketing team, this person sets channel strategy, manages the editorial calendar, and reports weekly on reach, engagement, and traffic-to-site performance in a fast-moving, metrics-driven environment.

Key Responsibilities

• Own and execute the social media strategy across LinkedIn, X, Instagram, TikTok, and YouTube, tailored to each platform's audience and format

• Build and manage a weekly editorial calendar in collaboration with content, design, and product marketing teams

• Plan, launch, and optimize paid social campaigns; manage budgets and agency relationships to hit CPL and engagement targets

• Write, edit, and publish platform-native content, including short-form video scripts, carousels, and thought-leadership posts for executive profiles

• Track and report performance using tools like Sprout Social, Hootsuite, GA4, and native platform analytics; iterate based on what the data shows

• Monitor trends, competitors, and community conversations; surface cultural moments worth reacting to in real time

• Manage the community: respond to comments and DMs, escalate product feedback, and grow engaged follower counts across channels

What We Are Looking For

• 3-6 years of social media management experience, ideally in B2B or B2C tech

• Proven track record of growing engaged audiences and tying social performance to traffic, leads, or revenue

• Hands-on expertise with scheduling and analytics platforms (Sprout Social, Buffer, Hootsuite) and paid social ad managers (LinkedIn Ads, Meta Ads Manager)

• Strong writing and editing skills; ability to match tone across platforms and audiences

• Experience producing or directing short-form video content; comfortable briefing creators or shooting on a phone

• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience

• Bonus: experience with employee advocacy programs, executive ghostwriting, or social listening tools like Brandwatch