Social Media Marketing Manager — Nashville Metropolitan Area

Social Media Manager & Strategist

HVN is seeking a Social Media Manager & Strategist for a consumer-focused retail organization in Nashville, TN. This is a hybrid opportunity for an experienced social media professional who can blend strategy, creativity and hands-on execution across multiple consumer brands.

This person will own organic social strategy and help shape how the brands show up across TikTok, Instagram, Pinterest, YouTube, Facebook and emerging platforms. The role will focus on growing engagement and brand awareness through culturally relevant content, strong community interaction and a distinct brand voice.

The ideal candidate has experience managing social media for a consumer-facing, retail, lifestyle, home or e-commerce brand and understands how social can influence both brand affinity and purchasing behavior. We’re looking for someone who stays closely connected to social trends, is comfortable taking creative risks and can move quickly from an idea or cultural moment to execution.

This role will work closely with content creators, influencer marketing, paid media, merchandising, e-commerce and other cross-functional partners to develop an integrated social presence across channels.

Responsibilities

• Develop and execute organic social media strategies across multiple consumer brands and social channels

• Establish distinct brand voices, content pillars and channel strategies tailored to different audiences

• Build always-on and campaign-based social content plans around product launches, promotional periods, seasonal moments and broader marketing initiatives

• Identify emerging trends, cultural conversations, platform behaviors and creative opportunities that can increase brand relevance and engagement

• Develop fresh social concepts and test new formats, content styles and creative approaches

• Lead community management across TikTok, Instagram, Facebook, Pinterest, YouTube and additional emerging platforms

• Engage with customers through comments, direct messages, user-generated content and other community interactions

• Monitor social conversations and audience sentiment to identify insights and opportunities for future content

• Develop creative briefs for internal and external content creators, including objectives, messaging, deliverables, timing and brand requirements

• Provide creative direction and feedback throughout content development, production and editing

• Manage social content calendars, approvals and asset delivery across multiple brands and campaigns

• Partner closely with influencer and creator teams to align organic social content with broader creator campaigns

• Collaborate with Paid Media teams to identify high-performing organic content that can be amplified across paid channels

• Ensure consistency across organic, influencer and paid social initiatives while maintaining each brand’s unique voice

• Track social performance including reach, engagement, follower growth, shares, saves, sentiment, website traffic and other key performance indicators

• Translate performance data into actionable recommendations for future content and campaign strategies

• Partner cross-functionally with marketing, merchandising, e-commerce and other internal teams to support broader business and brand objectives

Qualifications

• 5+ years of experience in social media marketing, including experience owning or managing brand social channels

• Experience within retail, consumer brands, lifestyle, home, e-commerce or another highly consumer-facing environment strongly preferred

• Demonstrated experience developing and executing organic social media strategy

• Strong understanding of TikTok, Instagram, Pinterest, YouTube and Facebook, including platform trends, formats, algorithms and creator culture

• Portfolio or examples of creative social content and campaigns that generated strong audience engagement or measurable results

• Experience managing online communities and engaging directly with consumers across social channels

• Ability to identify trends and quickly translate cultural moments into relevant brand content

• Experience developing creative briefs and providing direction to content creators, photographers, designers or video teams

• Experience partnering with influencer, creator and paid media teams on integrated social campaigns

• Strong understanding of how organic social contributes to brand awareness, customer engagement, website traffic and sales

• Experience using native social analytics, reporting platforms and/or social listening tools

• Excellent writing and communication skills with a strong understanding of brand voice and social copy

• Ability to balance strategic planning with hands-on day-to-day social media execution

• Experience managing social media for multiple brands simultaneously is preferred

• Experience within an omnichannel retail environment supporting both digital and physical store initiatives is a plus

• Familiarity with social media management and creator platforms such as Sprout Social, Later, Dash Hudson, CreatorIQ or similar tools is preferred

• Experience with short-form video editing or creative tools such as CapCut, Canva or Adobe Creative Suite is a plus

• Bachelor’s degree in Marketing, Communications, Journalism or a related field, or equivalent professional experience

Compensation & Benefits

• Salary: $80,000-$95,000

• Annual bonus eligibility

• Medical, dental and vision insurance

• 401(k)

• Paid time off

• Employee discount and additional company benefits

Compliance Statement

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to the applicable privacy notice.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state and local laws and/or security clearance requirements.