Paid Media Specialist — Rochester, NY

Paid Media Specialist (PPC / Paid Search)

ERw hqPWBDE | HelloNation

QXBx-NX6s - Remote / Hybrid Option in Rochester, NY

About us: ERw hqPWBDE helps small businesses grow through digital marketing that increases visibility, generates leads, and connects them with their communities. We're looking for a Paid Marketing Specialist who enjoys working with data, solving problems, and learning new technology. This is an entry-level training position designed to develop you into a Google Ads Coordinator, where you'll manage client relationships, recommend advertising strategies, and help businesses grow.

Why join us

• Clear career path. Train to become a client-facing Google Ads Coordinator with your own portfolio of clients.

• Hands-on training. Learn from experienced Google Ads professionals, with ongoing coaching and certification support.

• Real-world experience. Work on live advertising campaigns across healthcare, legal, home services, and other industries.

• Earning potential. Become eligible for bonuses and commissions based on client growth and retention after advancing to Coordinator.

• Professional growth. Develop technical, analytical, communication, and business development skills.

What you'll do: You'll support our Google Ads Coordinators while learning how to manage advertising campaigns independently.

• Build and optimize campaigns: Assist with Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads.

• Improve performance: Review keywords, search terms, negative keywords, ad copy, bidding, and budgets.

• Analyze results: Monitor clicks, conversions, cost per lead, and other performance metrics.

• Support reporting: Learn Google Analytics 4, Google Tag Manager, and Looker Studio to track and communicate results.

• Assist with onboarding: Help launch new campaigns, prepare reports, and participate in client meetings.

Required Qualifications

What we're looking for

• Familiarity with Google Ads, particularly Search campaigns, keywords, and campaign performance metrics.

• Strong analytical and problem-solving skills with the ability to interpret data and identify trends.

• Ability to learn new software, advertising platforms, and processes quickly.

• Excellent organizational skills, attention to detail, and ability to manage multiple tasks and deadlines.

• Self-motivated, dependable, and comfortable working both independently and collaboratively.

• Interest in digital marketing, online advertising, and helping small businesses grow.

Preferred Qualifications

• 6–12 months of experience in digital marketing, paid advertising, or a related field.

• Google Ads certification or relevant coursework in digital marketing.

• Experience analyzing performance data and making recommendations based on results.

• Experience working in an agency environment or supporting multiple clients or projects.

• Basic understanding of Google Analytics 4, Google Tag Manager, or Looker Studio.

• Previous customer service, account management, or client-facing experience.

Compensation, Benefits And Growth

• Starting Base Salary Range: $45,000-$48,000

• Quarterly performance bonus: Tied to client retention & account growth: target 5K a year

• Benefits: Health, Dental, Vision, 401k, Paid Family Leave, PTO, Basic Life Insurance, and Employee Wellness Platform.