Generative Search Executive — Edina, MN

Position: Generative Search Executive

Type: Full-Time

Location: Edina, MN

Salary Range: $60,000 - $75,000

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Position Overview

We’re looking for a Generative Search Executive to join our team and help drive performance for our clients across Google Ads, Microsoft Ads, and Local Services Ads.

This role is ideal for someone with 1–3 years of hands-on PPC experience (or relevant digital marketing/agency experience) who’s ready to take ownership of campaigns while continuing to grow their expertise.

You’ll work closely with senior team members to manage and optimize campaigns, analyze performance, and identify growth opportunities—while building deeper expertise in paid search strategy.

Key Functional Areas of Responsibility

Client & Team Collaboration:

• Collaborate with internal teams to execute and improve campaigns.

• Lead search strategy on client calls.

• Lead client reporting and translate data into actionable insights.

• Help prepare insights and recommendations for client meetings.

• Work within a pod-based team structure with strong support and mentorship.

D3qsFDY9 dhknpWwynV & Optimization:

• Manage and optimize campaigns across Google Ads, Microsoft Ads, and LSAs.

• Adjust bids, budgets, keywords, target, and campaign structure to improve performance.

• Identify opportunities to improve lead volume, cost per lead, and ROI.

• Launch and test new campaigns, offers, and targeting strategies.

• Monitor performance and proactively recommend improvements.

Performance Analysis:

• Analyze campaign performance and identify trends, wins, and opportunities.

• Build and contribute to reports that clearly show impact on business results.

• Support and learn conversion tracking and offline conversion setups.

Professional Competencies, Skills & Qualifications

Required Experience:

• 1 - 3 years of experience in:

• Google Ads/PPC OR

• Digital marketing (agency preferred) OR

• Paid social or other performance marketing channels.

• Familiarity with Google Ads (certification is a plus, not required).

• Basic understanding of:

• WaSEXZ72 structure (search, display, Performance Max).

• Bidding strategies (tCPA, tROAS, etc.).

• Conversion tracking concepts.

• Analytical mindset and comfort working with data.

• Strong attention to detail.

• Ability to communicate insights clearly.

• Eagerness to learn and grow in paid media.

Preferred Experience:

• Experience with lead generation or call tracking.

• Exposure to Google Analytics, GTM, or CRM data.

• Agency experience managing multiple accounts.

Compensation

Annual salary: $60,000 to $75,000 (Dependent on qualifications)

Benefits

• Health, dental, and vision insurance

• Life insurance

• 401(k) Match

• Health savings account

• Flexible spending account

• Paid time off

• Paid sick time

• Paid holidays

• Employee assistance program

• Opportunities to advance your career

• Casual, dog-friendly work environment

• Free parking, snacks/beverages & frequent company sponsored lunches

• Collaborative work environment with endless learning opportunities

About zS4Z hYaNRdk

zS4Z hYaNRdk is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web development strategies, we provide the most advanced digital marketing solutions possible. Simple. Effective. Fun.