PAID MEDIA & SEARCH VISIBILITY SPECIALIST — Latin America

Location: Latin America (LATAM) – Remote

Hours Schedule: Full-Time (40 hours/week), Monday through Friday

Time Zone: 9:00 AM – 6:00 PM Central Time (CT)

Overview

We are hiring a hands-on Paid Search & Digital Marketing Specialist to lead multi-channel paid advertising campaigns for US-based clients. Working closely with a fast-growing digital agency, you will own paid strategy across Google Ads and Meta Ads while leveraging the latest in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to dominate client search visibility.

This is a high-ownership, full-time role designed for a data-driven marketer who thrives on building, scaling, and optimizing campaigns that generate real leads. If you enjoy testing ad copy, tracking conversions, and combining paid search with emerging AI search strategies, this role offers direct client impact and continuous technical growth.

Key Responsibilities

• Launch, manage, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads.

• Set up and troubleshoot end-to-end conversion tracking using GA4, Google Tag Manager, and Meta Pixel/API.

• Conduct continuous A/B testing on ad copy, landing pages, and audience targeting to boost ROAS.

• Monitor critical performance metrics including CPL, CPA, and overall lead quality.

• Collaborate on on-page SEO, content strategy, and Generative Engine Optimization (GEO/AEO) for AI search engines like ChatGPT and Perplexity.

• Deliver actionable monthly performance reports and strategy recommendations directly to clients.

Requirements

• 3–5+ years of hands-on paid digital advertising experience, ideally within an agency setting.

• Proven track record managing Google Ads and Meta Ads campaigns with verifiable lead-gen results.

• Active Google Ads certifications (Search and Measurement preferred).

• High proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Strong written and verbal English communication skills for client-facing interaction.

• Based in Latin America (LATAM) and able to work 9:00 AM – 6:00 PM US Central Time (CT).

• Able to provide a portfolio or anonymized performance case studies showing campaign ROI.

Nice to Have

• Meta Certified Media Buying Professional credential.

• Familiarity with SEO and research tools such as Search Atlas, Ahrefs, or Google Search Console.

• Hands-on experience optimizing content for AI platforms (ChatGPT, Gemini, Perplexity) and local search.

• Working knowledge of landing page CRO and WordPress platforms.

Why Join

Take full ownership of multi-channel ad budgets while staying at the cutting edge of AI-driven search and digital marketing.