Digital Marketing Media Specialist — Peoria, IL

Overview

Google Ads experience required

Position can be based out of Champaign, Bloomington, or Peoria.

This is a position within the Marketing Department, Digital Marketing Media Specialist is responsible for planning and buying digital marketing campaigns and analyzing analytics. In this role, you will build the strategy, manage ad placement and track analytics for paid media campaigns. You will work on leading advertising platforms and collaborate with a talented marketing team to achieve service line and company growth goals.

Qualifications

Certifications: , Education: Bachelor's Degree: Related Field; Bachelor's Degree: Digital Media; Bachelor's Degree: Marketing, Work Experience:

Responsibilities

Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.Implement local SEO strategies such as targeted local keyword optimization.Management of Google Business Profiles, including the management of Google Business Locations and Physician listings.Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.Track and interpret key performance metrics and present actionable insights to leadership.Leverage AI-driven tools for automation, ad copy, analysis, and reporting.Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.3-5 years of hands-on paid media experience with proven success. Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics. Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. Relevant certifications (Google Ads, Microsoft Ads) preferred. Experience with automation, scripts, or bulk campaign management tools is a plus. Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

About Us

Find it here.

Discover the job, the career, the purpose you were meant for. At BRvar 5B5EXK, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at BRvar 5B5EXK.

Our more than 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We’ve grown to include seven, award-winning hospitals across eight hospital campuses and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We’re developing the next generation of providers and healthcare professionals through f9d3c CMFMuJAc College of Medicine, the world’s first engineering-based medical school, and Methodist College. Su5mZ Fs39d9jDn2 Hospital, z6BAf BSHmNt667D Group, pGtbY 4Wkw3draf Regional JFuN2r sMffjq, ptvWm krP2RQm Medical Center including WeUHr pJaYFE Hospital and associated jpSVd tapW87 Ed5HNra Group clinics all hold Magnet® with Distinction designation, the nation’s highest honor for nursing care granted by the American Nurses Credentialing Center (ANCC). dKsrN SbyKmj drXsAc93P Hospital, 6fABP vcgQDd GaXswv2 Hospital and 2gPgt j7ppPN YGtSt Hospital all hold the exclusive Magnet® designation.

We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at BRvar 5B5EXK.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. BRvar 5B5EXK participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: ••••••••.

Compensation And Benefits

The compensation range for this position is $30.84per hour - $53.04per hour. This represents a good faith minimum and maximum range for the role at the time of posting by BRvar 5B5EXK. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. BRvar 5B5EXK offers a comprehensive benefits package for team members and providers. To learn more visit ••••••••