Marketing and E-Commerce Specialist — Kentucky, United States

Position Location: Lexington

Reports to: Product Marketing Manager

The Role:

The Marketing and E-Commerce Specialist is a hands-on, creative role that brings marketing ideas to life through compelling content, thoughful design, and high-quality execution. From marketing campaigns and sales tools to digital content and e-commerce materials, this position transforms established strategies and product positioning into engaging, audience-focused communications.

Working in a fast-paced environment with a wide variety of projects, this role requires strong writing and visual design skills, resourcefullness, and the abilty to adapt and repurpose content for difference audiences, channels, and objectives. The ideal candidate brings fresh ideas, strong creative judgement, attention to detail, and the initiative to find solutions and keep projects moving.

The position collaborates closely with Marketing, Product Management, Sales, and other subject-matter experts to develop effective materials, navigate feedback, and deliver polished work quickly and accurately.

What You’ll Do: (Essential functions of this role)

Marketing Communications

• Create marketing communications and materials based on established messaging, campaign plans, and product information.

• Help maintain consistent, accurate product messaging across marketing and sales channels.

• Marketing & Sales Enablement Content

• Draft and build product marketing flyers, brochures, and sales sheets.

• Support execution of product launches, product updates, and ongoing product marketing initiatives.

• Coordinate with Product Management and other subject-matter experts to verify product claims, specifications, terminology, and technical content.

• Incorporate feedback and revisions from reviewers and stakeholders accurately and efficiently.

• Maintain existing marketing materials as product information, programs, or messaging changes.

Product Launch & Campaign Support

• Execute assigned product marketing deliverables for new product launches and marketing campaigns.

• Coordinate product marketing content for trade shows, industry events, customer presentations, and promotional initiatives.

• Help evaluate the effectiveness of product marketing activities and identify opportunities for improvement.

• Track assigned deliverables, deadlines, reviews, and approvals to help ensure launch materials are ready on schedule.

E-Commerce Marketing Support

• Partner with the E-Commerce Business Development Manager to support the launch, promotion, and ongoing optimization of sfHKAJH products across online retail and marketplace platforms.

• Adapt approved product marketing content to meet the requirements, formats, and best practices of individual e-commerce platforms.

• Collaborate with Product Management and Content Management to ensure product listings are accurate, complete, consistent, and optimized for the online shopping experience.

• Support the development of enhanced product content, such as comparison charts, product feature graphics, and other assets that help customers evaluate and select sfHKAJH products.

• Identify opportunities to improve product presentation, content quality, and consistency across e-commerce channels.

Content Coordination & Maintenance

• Follow established processes for content review, approval, version control, and publication.

• Identify outdated or inconsistent product materials and coordinate necessary updates.

• Maintain organized project files, source materials, approvals, and final deliverables.

What Success Looks Like (KPIs):

• Success in this role is demonstrated through:

• Accurate, professional marketing materials that follow approved product information, terminology, messaging, and brand standards.

• Creative, visually compelling marketing materials that effectively engage target audiences across multiple channels.

• Consistent on-time completion of assigned communications and sales enablement deliverables.

• Effective execution of established marketing and product launch plans.

• Current, organized, and accessible marketing resources.

• Strong attention to detail and consistent use of established review and approval processes.

• Effective coordination with Marketing, Product Management, Sales, and other subject-matter experts.

• Responsiveness to feedback and accurate incorporation of requested changes.

• Ability to manage multiple assigned projects and deadlines.

What You Bring: (Education, Experience, & Required Skills/Abilities)

• Bachelor’s degree in marketing, communications, business, or a related field preferred.

• 2–4 years of experience in marketing, communications, graphic design, or a related role.

• Strong writing, editing, graphic design, and communication skills.

• Demonstrated ability to create clear, concise marketing and sales materials from established messaging and source information.

• Strong attention to detail, including accuracy of product information, terminology, grammar, and formatting.

• Ability to follow established processes, project briefs, brand standards, and approval requirements.

• Strong organizational and project coordination skills with the ability to manage multiple deadlines.

• Ability to receive, understand, and accurately incorporate feedback.

• Comfortable working cross-functionally with Marketing, Sales, Product Management, and other subject-matter experts.

• Significant experience with Microsoft Office, AI-enabled content creation tools, and common marketing and digital communication platforms.

• Strong design expertise with Canva and Adobe InDesign software.

Nice to Have- (preferred skills)

• Experience in safety, PPE, firefighting, industrial products, or another technical B2B industry.

• Experience supporting product launches.

• Experience with CRM, content management, or digital asset management platforms.

• Experience developing product content for e-commerce platforms, online retailers, or digital marketplaces.

• Familiarity with digital merchandising, product listing optimization, and e-commerce content best practices.

How We Work

• Location: On-site collaboration in Lexington and Cynthiana with some flexibility for remote work.

• Travel: Limited travel may be required for meetings, events, partner activities, or content support.

• Team: You’ll work closely with Marketing, Product Management, Sales, Customer Service, and other internal subject-matter experts.

Our Commitment to Safety

The successful candidate must have the ability to understand and adhere to all company safety practices, policies, and procedures to maintain a safe working environment for self and others.

Disclaimer:

This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business.