Channel Marketing Specialist — Lexington, KY

The Role:

What You’ll Do: (Essential functions of this role)

Channel Communications & Execution

• Create and coordinate channel partner and distributor communications based on established messaging, campaign plans, and product information.

• Draft and build email communications, announcements, program materials, and other assigned channel content.

• Coordinate communication schedules, distribution lists, approvals, and deployment.

• Support execution of channel marketing programs and product launches.

• Adapt approved marketing campaigns and content for channel partner and sales audiences.

• Maintain calendars and project plans for assigned channel marketing activities.

Sales Enablement Content

• Create and update field-ready sales materials, including presentations, training materials, FAQs, comparison tools, and other sales resources.

• Develop assigned sales enablement materials from approved product positioning, messaging, technical information, and project briefs.

• Coordinate with Product Management and other subject-matter experts to verify product claims, specifications, terminology, and technical content.

• Incorporate feedback and revisions from reviewers and stakeholders accurately and efficiently.

• Maintain existing sales and channel materials as product information, programs, or messaging changes.

Product Launch & Campaign Support

• Execute assigned channel and sales enablement deliverables for new product launches and marketing campaigns.

• Coordinate development and delivery of channel launch communications, training materials, sales tools, and related resources.

• Adapt approved campaign assets for appropriate channel and sales applications.

• Track assigned deliverables, deadlines, reviews, and approvals to help ensure launch materials are ready on schedule.

Channel Partner Support

• Coordinate marketing materials and resources requested for approved channel partner initiatives.

• Help channel partners access current AgKMxXN marketing and sales resources.

• Support deployment of approved campaigns, promotions, product information, and marketing materials through channel partners.

• Coordinate with internal teams to respond to routine channel marketing requests.

• Support collection and organization of channel partner feedback as requested.

Content Coordination & Maintenance

• Work with Content Management and other Marketing team members to ensure approved channel and sales materials are current and accessible.

• Follow established processes for content review, approval, version control, and publication.

• Identify outdated or inconsistent channel materials and coordinate necessary updates.

• Maintain organized project files, source materials, approvals, and final deliverables.

• Reporting & Administration

• Track metrics such as email performance, training participation, asset usage, and program participation.

• Compile channel marketing activity and results for regular reporting.

• Maintain project status information and provide timely updates on assigned deliverables.

• Support Marketing leadership with other channel marketing projects and activities as needed.

What Success Looks Like (KPIs):

• Success in this role is demonstrated through:

• Accurate, professional marketing materials that follow approved product information, terminology, messaging, and brand standards.

• Consistent on-time completion of assigned communications and sales enablement deliverables.

• Effective execution of established channel marketing programs and product launch plans.

• Current, organized, and accessible sales and channel resources.

• Strong attention to detail and consistent use of established review and approval processes.

• Effective coordination with Marketing, Product Management, Sales, and other subject-matter experts.

• Responsiveness to feedback and accurate incorporation of requested changes.

• Demonstrated ability to manage multiple concurrent projects, priorities, and deadlines.

What You Bring: (Education, Experience, & Required Skills/Abilities)

• Bachelor’s degree in marketing, communications, business, or a related field preferred.

• 2–4 years of experience in marketing, communications, sales enablement, channel marketing, or a related role.

• Strong writing, editing, and communication skills.

• Demonstrated ability to create clear, concise marketing and sales materials from established messaging and source information.

• Strong attention to detail, including accuracy of product information, terminology, grammar, and formatting.

• Ability to follow established processes, project briefs, brand standards, and approval requirements.

• Strong organizational and project coordination skills with the ability to manage multiple deadlines.

• Ability to receive, understand, and accurately incorporate feedback.

• Comfortable working cross-functionally with Marketing, Sales, Product Management, and other subject-matter experts.

• Working knowledge of Microsoft Office and common marketing and digital communication platforms.

• Significant experience with Microsoft Office, AI-enabled content creation tools, and common marketing and digital communication platforms.

• Strong visual judgement and working knowledge of Canva.

• Experience creating emails in Mailchimp or similar platforms.

Nice to Have- (preferred skills)

• Experience supporting distributor, dealer, or indirect sales channels.

• Experience in safety, PPE, firefighting, industrial products, or another technical B2B industry.

• Experience developing sales enablement materials.

• Experience supporting product launches.

• Experience with CRM, content management, or digital asset management platforms.

How We Work

• Location: On-site collaboration in Lexington and Cynthiana with some flexibility for remote work.

• Travel: Limited travel may be required for meetings, events, partner activities, or content support.

• Team: You’ll work closely with Marketing, Product Management, Sales, Customer Service, and other internal subject-matter experts.

Our Commitment to Safety

The successful candidate must have the ability to understand and adhere to all company safety practices, policies, and procedures to maintain a safe working environment for self and others.

Disclaimer:

This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business.