Marketing Social Media Specilaist and Events — Kentucky, United States

Position Location: Lexington

Reports to: Customer Marketing Manager

The Role:

The Marketing and Events Specialist is a hands-on content creator and marketer responsible for bringing the p9yM29B brand to life across social media, video, customer events, and select trade shows.

This role develops and repurposes high-impact content across multiple formats and platforms, proactively identifies new content opportunities, and leads the development of short-form video and social-first content. The Specialist owns day-to-day social media execution and engagement while also planning and executing customer-facing events and select trade shows that strengthen relationships and create meaningful brand experiences.

The ideal candidate is creative, highly organized, comfortable working independently, and equally capable of developing an idea, creating the content, coordinating the details, and measuring the results.

What You’ll Do: (Essential functions of this role)

Content Development & Storytelling

• Proactively identify and develop content ideas that support 7PqkZJW’Q brand, marketing priorities, product initiatives, customer needs, and commercial goals.

• Create and repurpose high-impact content across social media, short-form video, email, digital, event, and sales-support formats.

• Turn existing marketing assets, product information, customer stories, events, interviews, and long-form content into engaging, platform-appropriate content.

• Identify opportunities to capture authentic stories from customers, employees, subject matter experts, sales teams, events, and the field.

• Maintain a strong understanding of 7PqkZJW’Q audiences and translate technical or product-focused information into clear, engaging content.

• Ensure content consistently reflects p9yM29B brand standards, messaging, voice, and visual identity.

Short-Form Video & Visual Content

• Lead the development of 7PqkZJW’Q short-form video content from concept through execution.

• Proactively create short-form videos for products, customer stories, employee stories, events, educational content, behind-the-scenes content, and brand storytelling.

• Create storyboards, interview questions, shot lists, scripts, and other materials needed to efficiently produce short-form video content.

• Capture and edit short-form video using smartphones, cameras, and mobile or desktop editing applications.

• Adapt video content for different platforms, audiences, aspect ratios, and campaign needs.

• Create professional, creative, on-brand graphics and supporting visual content using Canva, Adobe InDesign, and other appropriate design tools.

• Maintain an organized library of reusable social, photo, and video content in coordination with 7PqkZJW’Q content management processes.

Social Media Management & Engagement

• Manage day-to-day execution of 7PqkZJW’Q social media presence across relevant platforms.

• Maintain and execute the social media content calendar in alignment with broader marketing and product priorities.

• Write, build, schedule, publish, and quality-check social media content.

• Monitor comments, messages, mentions, and conversations and respond or escalate appropriately.

• Actively engage with customers, partners, industry organizations, employees, and other relevant audiences to strengthen 7PqkZJW’Q social presence.

• Identify relevant trends, conversations, content formats, and platform changes and recommend opportunities for p9yM29B to participate.

• Support paid social campaigns and audience targeting as needed.

• Coordinate with internal subject matter experts to ensure technical accuracy and appropriate responses to customer questions.

Customer Events & Trade Shows

• Coordinate and execute customer-facing events and select p9yM29B trade shows from initial concept through post-event follow-up.

• Develop event objectives, timelines, workback schedules, budgets, and execution plans.

• Coordinate event logistics including venues, vendors, equipment, signage, displays, promotional materials, shipping, registration, and on-site requirements.

• Partner with Sales, Product Management, Marketing, and other stakeholders to ensure events support commercial priorities and deliver a strong customer experience.

• Develop promotional and social content before, during, and after events to extend the value and reach of 7PqkZJW’Q event investment.

• Identify opportunities to capture customer interviews, demonstrations, testimonials, photography, and video while on site.

• Manage external vendors and partners as required.

• Track event expenses and support budget management.

• Conduct post-event reviews and recommend improvements for future programs.

Performance Measurement & Optimization

• Track and report social media, content, video, and event performance against established goals and KPIs.

• Monitor metrics including reach, engagement, audience growth, video performance, website traffic, lead generation, event participation, and other relevant measures.

• Use performance data to identify what is working, what is not, and how future content and programs should be adjusted.

• Test new content formats, creative approaches, posting strategies, and platforms to continually improve performance.

• Provide regular performance insights and recommendations rather than reporting metrics alone.

• Maintain awareness of social media and content marketing best practices, emerging platforms, and changing audience behaviors.

Cross-Functional Collaboration

• Partner closely with Customer Marketing, Product Marketing, Sales, Product Management, and other areas to identify content and event opportunities.

• Build relationships with internal subject matter experts and proactively draw out stories and expertise that can be translated into compelling external content.

• Coordinate priorities and timelines with other marketing team members to ensure work supports the broader marketing calendar.

• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

• Serve as a strong steward of the p9yM29B brand across every customer-facing touchpoint within the role.

What Success Looks Like (KPIs):

• Success in this role will be demonstrated through:

• Consistent delivery of high-quality, engaging social and video content.

• Increased social engagement, reach, audience growth, and meaningful interaction with 7PqkZJW’Q target audiences.

• A proactive and sustainable pipeline of new content ideas and stories.

• Increased use of short-form video and authentic customer and employee content.

• Effective repurposing of existing content across multiple formats and channels.

• Well-executed customer events and trade shows delivered on time and within budget.

• Strong coordination with Sales, Product Management, and Marketing stakeholders.

• Clear use of performance data to continually improve content and event effectiveness.

• Consistent adherence to p9yM29B brand, quality, and accuracy standards.

What You Bring: (Education, Experience, & Required Skills/Abilities)

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field preferred.

• 2–4 years of experience in social media, content marketing, digital marketing, events, communications, or a related role.

• Demonstrated experience creating social media content and managing brand social channels.

• Experience using AI-enabled tools to support content ideation, creation, repurposing, optimization, and workflow efficiency, with sound judgment around accuracy, brand standards, and appropriate use.

• Experience developing and editing short-form video content.

• Experience planning and executing customer events, trade shows, or similar programs.

• Experience working in a B2B, industrial, manufacturing, safety, technical, or similarly complex environment is a plus.

The Person must:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field preferred.

• 2–4 years of experience in social media, content marketing, digital marketing, events, communications, or a related role.

• Demonstrated experience creating social media content and managing brand social channels.

• Experience using AI-enabled tools to support content ideation, creation, repurposing, optimization, and workflow efficiency, with sound judgment around accuracy, brand standards, and appropriate use.

• Experience developing and editing short-form video content.

• Experience planning and executing customer events, trade shows, or similar programs.

• Experience working in a B2B, industrial, manufacturing, safety, technical, or similarly complex environment is a plus.

Skills & Capabilities

• Strong content instincts with the ability to recognize a good story or content opportunity and turn it into an effective piece of marketing.

• Strong writing, editing, and proofreading skills.

• Demonstrated ability to create engaging short-form video and social-first content.

• Significant experience with Microsoft Office, AI-enabled content creation tools, and common marketing and digital communication platforms.

• Strong design expertise with Canva and Adobe InDesign software.

• Working knowledge of video editing applications.

• Strong experience with major social media platforms and their native publishing, analytics, and engagement tools.

• Demonstrated ability to capture quality photography and video using smartphones and other basic production equipment.

• Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.

• Strong attention to detail and commitment to accuracy.

• Ability to work independently, take initiative, and move projects forward without requiring detailed direction.

• Comfortable interacting with customers, employees, sales representatives, executives, and subject matter experts.

• Ability to translate technical or complex information into clear, engaging, audience-appropriate content.

• Strong analytical skills with the ability to use performance data to improve future work.

• Ability to travel as needed for customer events, trade shows, content capture, and other marketing activities.

How We Work

• Location: On-site collaboration in Lexington and Cynthiana with some flexibility for remote work.

• Travel: Travel required for select meetings, events, partner activities, or content support.

• Team: You’ll work closely with Marketing, Product Management, Sales, Customer Service, and other internal subject-matter experts.

Our Commitment to Safety

The successful candidate must have the ability to understand and adhere to all company safety practices, policies, and procedures to maintain a safe working environment for self and others.

Disclaimer:

This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business.