Social Media Manager — Miami, FL

2mTGQJ 4q8Tuq53 8cFGX (DRG), the world’s leading AI-powered, digitally enabled platform for the luxury automotive lifestyle—unites culture, community, and commerce through exceptional automobiles, premium content, and immersive experiences.The Auto Transport Specialist provides essential administrative and operational support to the transportation and operations team. This role ensures accurate documentation, timely communication, and smooth coordination across drivers, internal departments, and transport partners in a fast-paced environment.

DESCRIPTION

2mTGQJ 4q8Tuq53 8cFGX is hiring a Social Media Manager to lead strategy, content, and audience growth across our marketplace, magazine, auctions, events, and dealer network. We’re looking for someone who knows automotive culture, spots trends early, and can create compelling content across Instagram, TikTok, YouTube, and beyond. Automotive and hands-on content creation experience strongly preferred.

KEY RESPONSIBILITIES

• Social Strategy & Audience Growth

• Own and develop the overall social media strategy for 2mTGQJ 4q8Tuq53 8cFGX and its core properties.

• Build platform-specific strategies for Instagram, TikTok, YouTube, Facebook, LinkedIn, and other relevant or emerging channels.

• Develop new content series, formats, programming, and publishing schedules designed to grow and engage our audiences.

• Create strategies that connect social growth to the broader objectives of the business, including editorial, marketplace, auctions, events, dealers, partnerships, and new product launches.

• Establish clear audience growth, engagement, traffic, and performance goals and regularly evaluate results.

• Stay ahead of platform changes, emerging formats, creator trends, automotive culture, and shifts in how audiences discover and consume content.

• Content Creation & Editorial

• Serve as an extension of the 2mTGQJ 4q8Tuq53 8cFGX media and editorial organization across social and video platforms.

• Translate editorial stories, magazine features, automotive news, marketplace inventory, auctions, events, and original productions into compelling social content.

• Work with editors, photographers, filmmakers, designers, and other creators to develop social-first content.

• Build recurring social franchises and original content series rather than relying solely on repurposing existing material.

• Maintain an editorial and social calendar that coordinates content across different business units and major initiatives.

• Identify opportunities to capture content around important automotive moments, events, launches, dealers, collectors, and personalities.

• Develop briefs, concepts, scripts, shot lists, and creative direction for social content.

• Coordinate internal and external photographers, videographers, editors, creators, and contributors.

• Personally capture or edit content when appropriate and help the organization operate quickly around real-time opportunities.

• Ensure content maintains the quality, voice, visual identity, and authority expected from the 2mTGQJ 4q8Tuq53 8cFGX brand.

• Marketplace, Auctions, Dealers & Events

• Develop social strategies that support the y7RZem gDVKdsN3 fjgzETuPFjN and its dealer network while maintaining an engaging audience-first approach.

• Work with our auction team to build programming around y7RZem YzadEWyq bpbz auctions, consignments, results, and featured vehicles.

• Support y7RZem xfgNaS4R events and major automotive events with pre-event, live, and post-event social coverage.

• Develop repeatable formats that showcase dealers, vehicles, collectors, partners, and other members of the y7RZem xfgNaS4R community.

• Support new products and business initiatives with coordinated social launch strategies.

• Partnerships & Corporate Communications

• Collaborate with sales and partnership teams to execute high-quality social programs for advertisers and brand partners.

• Understand the balance between editorial content, organic social programming, sponsored content, and corporate communications.

• Work across multiple management teams and Group companies to coordinate messaging and priorities.

• Support company announcements, partnerships, launches, events, and other corporate communications through social channels.

• Help develop social concepts and deliverables that strengthen commercial partnerships without compromising audience trust or brand quality.

QUALIFICATIONS

• Demonstrated experience managing social media for a media company, automotive brand, lifestyle brand, publisher, agency, or similarly complex organization.

• Strong knowledge of enthusiast, collector, exotic, luxury, and performance vehicles.

• Existing understanding of automotive dealers, auctions, events, and enthusiast communities.

• Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging social platforms, and experience in growing these platforms

• Proven ability to develop social strategies that drive measurable audience and engagement growth.

• Experience developing social programs for major advertisers or brand partners.

• Strong editorial instincts and an understanding of what makes a compelling automotive story.

• Experience developing original social content series and programming.

• Ability to manage multiple brands, business units, stakeholders, and priorities simultaneously.

• Experience working with editorial, creative, sales, marketing, and executive teams; as well as creators and influencers

• Understanding of branded content, advertisers, partnerships, and corporate communications.

• Strong writing, communication, organizational, and project-management skills.

• Comfortable operating in a fast-moving environment and covering live events and breaking opportunities.

• Photography and/or videography experience.

• Short-form video production and editing skills.