Marketing Operations — United States

About Our Client:

The organization operates in the B2B SaaS industry and focuses on improving marketing effectiveness through technology, data quality, and analytics. It addresses challenges related to marketing accountability, lead lifecycle management, and attribution by developing systems and processes that enhance conversion, visibility, and decision-making across the lead-to-opportunity funnel.

About the Opportunity:

The MARKETING OPERATIONS role is responsible for managing and optimizing the marketing technology stack, overseeing lead lifecycle and attribution processes, and delivering reporting that supports data-driven decisions. This position collaborates with Marketing, Sales, Revenue Operations, and Business Operations teams to ensure data integrity, operational efficiency, and clear visibility into marketing impact. The role is pivotal in enabling faster and more accountable marketing activities and improving conversion rates through system and process leadership.

Responsibilities:

• Own and govern the marketing technology stack, including marketing automation, webinar, and event tools, and their integrations.

• Build and maintain trusted reports and dashboards on pipeline, conversion, and channel performance for marketing and executive teams.

• Develop and maintain an attribution model demonstrating sourced and influenced pipeline by channel, program, and account.

• Ensure data quality, enrichment, deduplication, and compliance with privacy and consent requirements.

• Set standards for campaign operations including UTMs, campaign hierarchy, program setup, and quality assurance.

• Manage forms, landing pages, email programs, list uploads, and registration flows.

• Leverage AI and automation to increase team productivity.

Requirements:

• Significant marketing operations experience with a strong background in B2B SaaS.

• Hands-on expertise with marketing automation platforms, Salesforce CRM integration, attribution models, and executive-level marketing dashboards.

• Strong analytical skills and systems mindset with clear documentation and cross-functional collaboration.

• Experience implementing AI technologies to improve productivity and workflows.

• Knowledge of product-led growth, open-source, or product usage signals supporting sales-led motions.

• Ability to build foundational processes, systems, and measurements from minimal existing structures.

• Excellent communication skills to partner effectively with founders, sales, revenue operations, and engineering.

• Experience with SQL and business intelligence tools such as Metabase.

Pay Range and Compensation Package:

• The US base salary range for this role is $130K to $200K annually, plus equity and benefits.

• Compensation is determined by role, level, location, and individual qualifications, including skills, experience, and scope of responsibility. Pay may vary by geographic location and other job-related factors.

Benefits & Perks:

• Fully employer-covered medical, dental, and vision insurance (with 75% coverage for dependents).

• 401(k) plan with employer match available after 30 days.

• Flexible and unlimited paid time off including sick time.

• Asynchronous, remote-first work environment.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

Vgf2XYJGYy7C is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.