Marketing Operations Specialist — New York, NY

A premier B2B digital media and market intelligence platform serving high-value professionals within capital-allocating and transaction-driven sectors of the Financial Services, Debt Financing, Capital Markets, Tangible Asset Classes, and related industries is seeking a Marketing Operations Specialist to build the automation and measurement behind their audience growth across social, search, email and conversion.

Responsibilities:

• Build and monitor WordPress-to-social automations (via SocialFlow or custom tools) for templated captions, tags, and graphics, working with the social team to resolve errors

• Create custom WordPress publishing fields so editors can easily input social captions, tag handles, and social images at publish

• Set up, restore, and maintain conversion tracking—including GA4 key events, the Meta pixel, and registration/subscription events—to tie channel performance directly to revenue

• Standardize UTM conventions across owned social, paid social, and email, and build dashboards that report social-driven subscriptions and ticket sales

• Own technical SEO, AEO (AI-assistant reach), and site performance by maintaining structured data, sitemaps, and metadata templates while resolving crawl, indexing, and Core Web Vitals issues with Product

• Connect data across WordPress, GA4, Sailthru, and ecommerce platforms for attribution reporting, and sync audience segments between Sailthru, Meta, and LinkedIn for retargeting and lookalikes

• Collaborate with Audience, Editorial, and Client Marketing to scope and prioritize growth experiments, estimating effort and impact to help leadership sequence the roadmap

• Run A/B tests on templates, link formats, and landing pages, reporting results and recommending what to scale

• Maintain up-to-date, secure technical documentation for all systems and integrations so others can easily maintain what you build

• Manage outside technical partners and contractors as needed, and leverage AI tools (such as Claude) to accelerate development, debugging, documentation, and analysis

Qualifications:

• Background in growth engineering, marketing technology, or web development, ideally at a publisher, media company, or content-driven business

• Hands-on WordPress development experience (PHP, custom fields, plugins) alongside a working knowledge of technical SEO

• Experience building integrations with APIs and automation tools such as Zapier, Make, or custom scripts

• Hands-on experience implementing GA4, Google Tag Manager, and the Meta pixel, paired with familiarity with first-party data and privacy/consent frameworks

• Experience with email marketing platforms like Sailthru (or similar automation tools) as well as Salesforce, Stripe, or subscription/paywall systems

• Comfort using SQL or Python for data work, plus experience using AI tools like Claude to speed up development and analysis (or a strong interest in adopting them)

• Proven ability to translate business goals into technical scope and clearly communicate tradeoffs to editorial and non-technical teams

• Strong collaborative mindset with experience working directly alongside editorial, product, and marketing stakeholders

This job is being represented by CGkSF yKfKHUXZeH tyR2G, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP’s, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that CGkSF yKfKHUXZeH tyR2G supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $90,000 and $120,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.