Manager of Influencer Marketing — Los Angeles Metropolitan Area

Influencer Marketing Manager

Location: Los Angeles, CA (Hybrid – 3 days per week in office)

Our client is a luxury lifestyle brand defined by refined ease, timeless design, and an understated point of view. Rooted in thoughtful design, exceptional materials, and effortless versatility, the brand brings together European refinement with California ease.

Overview

We’re seeking a highly strategic, relationship-driven, and performance-minded Influencer Marketing Manager to lead the brand’s influencer, creator, and affiliate marketing programs while helping shape its broader organic social media strategy.

This role will focus on building a measurable, revenue-driving creator ecosystem across paid partnerships, affiliate marketing, gifting, seeding, whitelisting, and long-term brand relationships. The ideal candidate understands how to balance brand alignment with performance, leveraging data and ROAS to determine where to invest, scale, and evolve creator partnerships.

In addition, this person will contribute to the brand’s social media strategy, identifying platform priorities, content opportunities, audience insights, and performance learnings.

The ideal candidate is deeply connected to the fashion and creator landscape, has strong industry relationships and negotiation skills, and is equally comfortable discussing brand relevance, creator strategy, affiliate revenue, and return on investment.

This position reports to the Chief Marketing Officer.

Key Responsibilities

Influencer, Creator & Affiliate Marketing

• Develop and lead the comprehensive influencer and creator strategy across paid partnerships, gifting, seeding, affiliate, whitelisting, UGC, and long-term brand relationships.

• Build a performance-driven creator program focused on customer acquisition, revenue, ROAS, brand awareness, and long-term creator value.

• Identify, recruit, and cultivate relationships with creators, stylists, tastemakers, and brand ambassadors who authentically align with the brand's customer, aesthetic, and growth objectives.

• Own creator outreach, relationship management, product gifting, and partnership follow-up from start to finish.

• Develop and manage seasonal gifting and seeding strategies, ensuring product investment is focused on high-potential creators and measurable business opportunities.

• Source, negotiate, and manage paid creator and influencer partnerships, including deliverables, usage rights, whitelisting, exclusivity, and compensation.

• Develop partnership strategies that determine when creators should be leveraged through gifting, affiliate, paid content, paid media amplification, or a combination of channels.

• Lead the affiliate creator program through ShopMy, LTK, or comparable platforms, including recruitment, activation, relationship management, and performance optimization.

• Partner closely with Paid Media to identify high-performing creator content for whitelisting and amplification.

• Track creator performance across affiliate revenue, paid media revenue, traffic, engagement, conversion, and total ROAS.

• Develop a holistic view of creator performance by combining affiliate sales, paid partnership investment, and whitelisting performance to evaluate total creator ROI.

• Establish clear performance benchmarks and regularly identify which creators should be scaled, retained, tested, or exited.

• Manage influencer and creator budgets with a strong focus on efficiency, return, and incremental revenue.

• Stay closely connected to the evolving creator landscape, identifying emerging talent, platforms, partnership models, and opportunities relevant to the brand.